Episode 31: 2021 Planning and Budgeting: What AEC Firms Should Include in their Sales & Marketing Plans Next Year

Click Here for the Full Transcript As we approach 2021, it’s time to start thinking about annual marketing budgets and where to allocate funds moving into the new year. For the AEC industry, tradeshows, client events, and conferences are common line items up for discussion during budget planning, but COVID through a wrench in those…

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Episode 30: Selling Trust and Building Relationships, with Joe Mynhier, Author of, The Introverted Hunter

Click Here for the Full Transcript “You can’t be good at sales if you’re an introvert!” In the AEC industry, there are preconceived notions of who can and can’t sell. But what is the key to becoming super at sales? As an introvert with a successful 30-year architecture career, Joe Mynhier knows what it takes…

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Episode 29: How to Build Successful Corporate Relationships, with Paul Springthorpe of Ryan Companies US, Inc.

Click Here for the Full Transcript Ryan Companies US, Inc. is a national leader in commercial real estate. With over 80 years in business, Ryan Companies has adopted new strategies internally and externally to become a better partner for their clients, which include Amazon, Kroger, Target, and John Deer, to name a few. Ryan Companies…

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Episode 28: Living in the Liminal Space: State of Industrial Development, with Jake Stefan of ARCO Design/Build – BTS, Inc.

Click Here for the Full Transcript   ARCO Design/Build (ARCO), named the 7th largest design-build firm by ENR, is a national leader in industrial construction. As such, ARCO has seen many changes and emerging trends throughout industrial development. In recent months the world has been rocked with shortages across many markets from respiratory systems to…

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Episode 27: Living in the Liminal Space: Economic Impact of COVID-19, with Evelina Roseman

On this episode of AEC Marketing for Principals, hosts Judy Sparks and Katie Cash are joined by Chief Economist Evelina Roseman to talk about the economic impact of COVID-19 and living in this time of transition. Roseman is an economic thought leader with demonstrated successes in global business planning, innovation, and B2B/B2C program management. She…

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Episode 26: The Importance of Communication During a Social Movement, with Katie Cash and Donya Edler

On this special episode of AEC Marketing for Principals, host Katie Cash is joined by Smartegies Executive Vice President, Donya Edler, to talk about the importance of corporate communication during a social movement. 2020 has brought a lot of uncertainty and unrest, so how should firms address these topics the right way and what can…

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Episode 25: Living in the Liminal Space: New Procurement Processes, with Marvin Woodward

Kicking off season 2 of AEC Marketing for Principals, Marvin Woodward, the Deputy Director for the Georgia State Financing and Investment Commission, joins hosts Judy Sparks and Katie Cash to discuss how GSFIC is shifting their procurement process. The state of Georgia is actively living in the liminal space in the wake of COVID-19. The…

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Episode 24: Don’t Lose it in the [Virtual] Interview: Best Practices for AEC Virtual Interviews, with Katie Cash

During this special AEC Marketing for Principals episode, host Katie Cash discusses how AEC firms can pivot their interview presentations to the virtual world. Public and private owners are continuing to leverage technology and transition their procurement process to online virtual experiences. So, how can shortlisted AEC firms inform, influence, and entertain the selection committee…

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Episode 23: Driving Your Business & Staying Connected During COVID-19, with Judy Sparks and Katie Cash

During this special AEC Marketing for Principals episode, hosts Judy Sparks and Katie Cash discuss how AEC firms are pivoting their marketing strategies as a result of the COVID-19 pandemic. Smartegies recently put on a webinar for leaders in the AEC industry answering the question, “How do you market during a pandemic?” This episode is…

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Episode 22: AEC Marketing for Principals Season 1 Wrap-Up, with Katie Cash

What You Will Learn: The key takeaways from season 1 of AEC Marketing for Principals Jere Smith’s advice for the proposal process Judy and Katie’s approach to the formal presentation Marvin Woodward’s insights about winning work with GSFIC Brenda Christman’s advice for in-house marketers Larry Callahan’s take on the industrial market in the Southeast Dave…

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