SmartWIN24 Speaker Spotlight: Joe Walker – Building Big Brands with Small Firms
Episode 60: SmartWIN24 Speaker Spotlight: Joe Walker – Building Big Brands with Small Firms
Katie continues her speaker spotlight series with Joe Walker, the Founding Principal of Walker Architects and host of the “Design For An Agile World” podcast. The discussion centers on the…
Read More →SmartWIN24 Insights: Secrets of AEC Brand Positioning
Episode 59: SmartWIN24 Insights: Secrets of AEC Brand Positioning
There are several things to consider when you are creating your brand and trying to differentiate it from others in the design and construction industry. Katie and Judy engage in…
Read More →SmartWIN24 Speaker Spotlight: Eric Anest – Strategies for Successful M&A for AEC Firms
Episode 58: SmartWIN24 Speaker Spotlight: Eric Anest – Strategies for Successful M&A for AEC Firms
Eric shares insights from Salas O’Brien’s 30+ mergers that grew the company from 300 to over 2,500 employees. They discuss the importance of strategic communication for successful integration and talent…
Read More →SmartWIN24 Speaker Spotlight: Mike Hoffman on the Application of Digital Marketing for AEC Firms
Episode 57: SmartWIN24 Speaker Spotlight: Mike Hoffman on the Application of Digital Marketing for AEC Firms
This SmartWIN24 speaker spotlight features Mike Hoffman, i-Heart Media’s Director of Brand Partnerships. He sits down with Katie Cash to talk about radio advertising’s effectiveness for B2B companies, with a…
Read More →SmartWIN24 Speaker Spotlight: AEC Marketing Advancements with Scott Steiding
Episode 56: SmartWIN24 Speaker Spotlight: AEC Marketing Advancements with Scott Steiding
We’re kicking off a special series of episodes to introduce our brilliant lineup of SmartWIN24 speakers! We’re excited for you to get the opportunity to hear from each of them…
Read More →Redefining AEC Marketing: Insights with Sarah Keane
Episode 55: Redefining AEC Marketing: Insights with Sarah Keane
In this brand new episode of AEC Marketing for Principals, we are joined by Sarah Keane, Marketing Principal for HOK. We have an in-depth conversation about the evolution of AEC…
Read More →Surefire Ways to Use AI and CRMs In AEC Marketing with Frank Lazaro
Episode 54: Surefire Ways to Use AI and CRMs In AEC Marketing with Frank Lazaro
No matter how you feel about it, advances in technology are like a snowball rolling downhill. You can’t stop it, but you can leverage its power! In today’s episode, Katie…
Read More →The Future of AEC Marketing: Embracing Innovation and Adapting to Change
Episode 53: The Future of AEC Marketing: Embracing Innovation and Adapting to Change
Welcome to another episode of AEC Marketing for Principals! Hosts Katie and Judy are excited to have Greg Hart from PSMJ as their special guest. He’s joining them for an…
Read More →Creating Data-Driven Client Experiences with Ryan Suydam
Episode 52: Creating Data-Driven Client Experiences with Ryan Suydam
Host, Katie Cash, welcomes Ryan Suydam from Client Savvy in this brand-new episode of AEC Marketing for Principals. Katie and Ryan take you on a journey to explore the power…
Read More →Navigating Change in the Construction Industry with Billy McElroy
Episode 51: Navigating Change in the Construction Industry with Billy McElroy
In this episode, Katie and Judy welcome construction industry veteran Billy McElroy. As Co-Founder of Shell McElroy Construction Company, Billy has amassed 33 years of experience ranging from high-rise towers…
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