Introverted Selling: The Principle of Trust in the AEC Industry

In every major industry, there are preconceived notions of who can and can’t succeed in sales. The AEC industry is no different. The stereotype of a typical salesperson is an effervescent extrovert who could sell sawdust to a lumbermill. But in order to achieve success, do you have to act like the stereotypical salesperson? Must…

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