smartwin25

February 11, 2025
The Commerce Club
Atlanta, GA

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ABOUT SMARTWIN25 – WINNING: A Full-Funnel Approach

In today’s competitive AEC landscape, the traditional approach of building relationships solely within the sales channel is no longer enough. To truly win, firms must embrace a full-funnel strategy that aligns Business Development (BD) and Marketing from the top of the funnel to the bottom. This year, at SMARTWIN25, we dive deep into what it takes to ensure this alignment and why it’s crucial for increasing win rates in today’s market.

Join us to learn from industry leaders who have successfully targeted their Ideal Customers both online and offline, and discover how they are moving those buyers seamlessly through the funnel to the purchase decision. From building brand awareness to nurturing leads, all the way through to closing the deal, this conference will provide actionable insights and real-world examples of how to optimize your entire funnel for success.

Attendees will walk away with a comprehensive understanding of how a fully integrated BD and Marketing approach can drive results and why a strategic, data-driven, and customer-centric focus is key to #WINNING in 2025 and beyond.

Executive-Level Networking:

This is the only gathering that unites AEC Firm Owners, CEOs, CMOs, VPs or higher in marketing and communications, and heads of HR responsible for recruiting. We cap attendance at 100 to foster meaningful dialogue and exchange of ideas.

Future-Proof
Strategies

We're diving deep into the Relationship Funnel. Learn how to leverage content and technology to redefine your firm's Reputation, Relationships, and Revenue.

Client
Success Stories

Hear from some of the most growth-minded firms we've had the pleasure to work with. Their stories will provide you with actionable takeaways and inspiration for your own growth journey.

Intimate Learning Environment

Our intentional cap on attendance ensures you'll have the opportunity for meaningful exchanges that will serve you well long after the conference ends.

WHY ATTEND SMARTWIN25?

AEC Marketing is changing. If you don't think so, you should come so we can change your mind.

AEC Firm Owners need to understand how to measure marketing and what investments are required to elevate your brand in the sea of sameness.

AEC Marketers must learn to use technology to increase efficiency and achieve better results.

AEC BD Pros should not be relying on the 1:1 relationship alone. Learn how to partner with marketing and use Data and automation to generate inbound leads.

One thousand other reasons that won't fit on this page.
If you're looking to make a lasting impression on the AEC industry's most influential leaders, SmartWIN25 is your golden ticket.

Don’t take our word for it! Hear from some previous participants:

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Vince DiPofi – CEO, SSOE

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Sarah Keane – Marketing Principal, HOK

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Jeanne Peck – CMO, Hudson River Studios

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Ira Jackson – Premier Sponsor

The Venue

The Commerce Club Atlanta
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The Commerce Club Atlanta is a premier private business and social club located at one of the most prestigious, well-known addresses in downtown Atlanta – 191 Peachtree St. in the incredible One Ninety-One Peachtree Tower.

A hotel block for SmartWIN25 will be reserved. Stay tuned for more details!

Still not convinced SmartWIN is your ticket to growth in 2025? Let’s talk.