Scott Steiding

President, Productive Pursuits

Smartegies Alliance Partner

Scott Steiding is an executive with a rich history in the AEC industry, boasting nearly three decades of experience across multiple continents. He's worn many hats—sales, marketing, operations, and corporate communications—to name a few. Scott is currently the President of Productive Pursuits, a consultancy that specializes in optimizing people, processes, and technologies for remarkable outcomes. His deep understanding of scalable, technology-driven His deep understanding of scalable, technology-driven systems makes him a go-to expert for firms navigating the digital transformation era.

We've invited Scott to SmartWIN24 for his unparalleled expertise in bridging the gap between IT, Marketing, and Sales. Before launching Productive Pursuits, Scott served as the Vice President of Marketing at Morrison Hershfield for over 22 years, where he revolutionized the firm's approach to strategic accounts and automated marketing production. His session will delve into the upcoming technologies that are set to disrupt traditional business development and marketing operations in the AEC industry. If you're looking to future-proof your firm by understanding and adapting to the technological shifts on the horizon, Scott's session is one you won't want to miss.

Katie Cash

Smartegies, SVP

Katie has more than 15 years of AEC marketing experience. She is skilled in devising creative strategies to help companies develop, refresh, and integrate their M&A brand messaging. Katie is known for her ability to implement effective campaigns, combining traditional and digital platforms, and has led more than 30 branding initiatives since joining Smartegies.

Katie Cash

Smartegies, SVP

Katie has more than 15 years of AEC marketing experience. She is skilled in devising creative strategies to help companies develop, refresh, and integrate their M&A brand messaging. Katie is known for her ability to implement effective campaigns, combining traditional and digital platforms, and has led more than 30 branding initiatives since joining Smartegies.

Joe Walker

Founding Principal, Walker Architects

Joe Walker is the visionary behind Walker Architects' rapid ascent in the competitive Atlanta AEC market. With a firm belief in the brand promise of "Design for an Agile World," Joe has spearheaded the firm's expansion with a people-first mindset that resonates deeply within the industry. Under his leadership, Walker Architects has not only established a new office in less than two years but has also secured significant projects with the Georgia Department of Education and Columbus State University.

Joe's strategic approach is rooted in his unapologetic commitment to his company's core values, which has been instrumental in navigating the firm through the complexities of market penetration and brand establishment. His dedication to cultivating a culture that prioritizes people has enabled Walker Architects to attract top talent and foster an environment where innovative design meets practical application.

As a champion of agile methodologies, Joe has positioned Walker Architects at the forefront of the AEC industry, where adaptability and responsiveness are not just concepts but the cornerstones of every project undertaken. His participation in SmartWIN24 is a testament to his willingness to share the insights and strategies that have propelled his firm to success in a remarkably short period.

Joe's journey is a compelling narrative of strategic growth, brand integrity, and the relentless pursuit of excellence. His story is not just inspiring but also a blueprint for AEC firms looking to make their mark in today's dynamic landscape.

Rens Hayes IV

P.E., Co-Founder and Principal Engineer, H+O Structural Engineering

Rens Hayes is not your typical engineer; he's a marketing aficionado and a tech-savvy innovator who has turned the traditional world of structural engineering on its head. As the co-founder of H+O Structural Engineering, Rens has infused his passion for branding and technology into every facet of the company, creating a brand that's as robust as the structures they design.

With an insatiable appetite for marketing knowledge, Rens has delved deep into the world of click funnels, mastering the art of online engagement and lead conversion. His progressive thinking extends beyond just building a company; he's committed to building a brand that resonates within the AEC industry and beyond.

Rens's technological prowess led to the development of a proprietary cost index, a tool that has revolutionized the way architects understand and control the costs of structural elements, often yielding significant savings and fostering transparency in the construction process.

Beyond his engineering and marketing talents, Rens is the charismatic host of the 'Design Development' podcast, where he converses with the movers and shakers of today's commercial development, design, and construction scenes. His podcast has become a staple for industry professionals seeking insights and inspiration from the leaders shaping the future of AEC.

At SmartWIN24, we're thrilled to have Rens Hayes share his journey of brand building and innovation. His story is a testament to the power of marketing in the AEC sector and the remarkable potential of technology to create efficiencies and transparency. Rens's approach to business is a blueprint for 'Leaping into the Future,' and we can't wait for him to inspire our attendees with his visionary perspective.

Yasmine Murray

Esq., COO and General Counsel, HJ Russell & Company

We're honored to have Yasmine S. Murray, Esq., COO and General Counsel of H. J. Russell & Company, as one of our esteemed speakers. Yasmine directs and coordinates the activities of various departments at Russell, ensuring the company's vision and goals are successfully executed. With over a decade of experience at the firm, she has provided successful leadership on developments totaling more than 2,500 housing units and managed a portfolio of more than 3,300 units. She's a recognized leader, honored among the Atlanta Business Chronicle’s 2021 Corporate Counsel Diversity Champion, “Women Who Mean Business” for 2020, and 2018 Who’s Who in Black Atlanta “Game Changer.”

But what truly sets Yasmine apart, and why we've invited her to SmartWIN24, is her innovative approach to managing the firm's risk and financial investments through a strategic accounts framework. She's at the forefront of recognizing the seismic shifts in AEC marketing and is actively putting the right processes and infrastructure in place. Her work bridges the gap between billable teams, marketing, business development, HR, legal, and accounting, making her insights invaluable for any AEC firm looking to leap into the future

Sarah Keane

Marketing Principal, HOK’s Washington, D.C. Studio

Sarah is the Marketing Principal at HOK’s Washington, D.C. studio. She is responsible for the strategic direction of the studio’s marketing, business development, and communication activities. She works closely with the D.C. studio and firmwide market leaders to serve clients across the Washington region.

Sarah is also a member of HOK’s global marketing board and an active member of SMPS, she sits on the DC Chapter’s Education Committee.

Greg Johnson

PE, LEED AP Partner, Newcomb & Boyd

Greg Johnson is a leader who exemplifies a forward-thinking mindset in the AEC industry. As a Partner at Newcomb & Boyd, a firm with a century-long legacy, Greg has been instrumental in helping steer the company through leadership transitions, growth into new geographies, and growing the complexity of the firm’s collective portfolio.

Greg's approach to design and client service is mirrored in his strategy for marketing and business development. He applies the same level of informed leadership and collaborative decision-making to ensure that the relationships built with clients and employees are as high-quality and enduring as the services his firm provides. This holistic approach to project execution, client and employee engagement is a cornerstone of his firm's century-long success.

At SmartWIN24, Greg will share his journey, helping guide the firm through significant changes and adapting to the evolving landscape of AEC marketing. His experience effectively blending traditional values with modern marketing techniques makes him an invaluable speaker.

Brandon Enochs

EPS, Chief Executive Officer, Stratus Team, LLC

Brandon Enochs is a demonstrated leader and the Chief Executive Officer at Stratus Team, LLC. A licensed professional engineer with more than 20 years of experience in project management, design, business development, and personnel management, he has led small to expansive projects and their teams to success globally.

Enochs' vision is clear: to propel Stratus Team's growth geographically, enhance operations, and attract top talent. He drives transformational growth strategies, nurtures high-performance teams instilled with a culture of accountability, and demonstrates exceptional business acumen in sales leadership and operations for the network of multi-disciplinary firms thatcomprise the Stratus network.

Throughout his career, he has demonstrated a keen focus on managing complex multidiscipline projects, structural and mechanical design, and strategic account management. His expertise lies not only in the growth and management of organizations but also in nurturing personnel development.

A native of West Virginia, Enochs holds a Bachelor of Civil Engineering from West Virginia University and a Master of Engineering Management from Penn State University. In addition to his academic accomplishments, he also served for six years in the Air Force National Guard, serving in West Virginia’s 130th Aircraft Wing’s Civil Engineering Squadron. In his downtime, Enochs spends time with his wife and three children. An athlete at heart, Enochs enjoys most kinds of exercise, particularly mountain biking. He also enjoys playing guitar and drums with his friends in their own neighborhood garage band.

Eric Anest

VP Marketing & Communications, Salas O'Brien

Eric Anest serves as VP of Marketing & Communications at Salas O'Brien. He has overseen the expansion and transformation of Salas O'Brien's marketing, playing a pivotal role in the company's growth from 300 to over 2,500 team members, the merger of more than 30 firms into Salas O'Brien, and a major rebranding effort that resulted in a simple, clear, and inspirational message. But most importantly, he has assembled a team of AEC marketers who are collaborative, humble, intelligent, and dedicated to making Salas O'Brien the best AEC firm in the galaxy.

Tiffany Konenkamp

CPSM, Director of Marketing and Division Manager, Century Fire Protection

Tiffany is a dynamic force in the AEC industry, exemplifying the trajectory of a marketing expert whose strategic vision and operational acumen have served her well at Century Fire Protection, one of the fastest-growing fire protection companies in the U.S. Her story is one of ascent, from her roots in marketing within the AEC sector to her current dual-hatted role as Director of Marketing and Division Manager.

At Century Fire Protection, Tiffany leads the Alarm & Special Hazards Service Division with a keen eye for innovation and efficiency. Her marketing expertise is equally evident as she spearheads comprehensive marketing strategies, encompassing everything from digital marketing to employee engagement. As a leader, she plays a key role in branding initiatives, particularly during mergers and acquisitions, aligning with Century Fire’s growth and vision.

Tiffany's career is marked by a series of transitions, from marketing to sales and operations, and back to marketing again, showcasing her versatility and deep understanding of the AEC industry's multifaceted nature. Her expertise is further solidified by her NICET Level III certification and her recognition within Century Fire’s Sales Achievement Award for outstanding sales achievements.

As a Certified Professional Services Marketer (CPSM), Tiffany has not only led SMPS Atlanta as Past President but has also been honored as Chapter President of the Year. Her commitment to the profession extends to her past role as Co-Chair of the national CPSM certification program, influencing the standards of excellence in AEC marketing.

An Auburn University alumna, Tiffany's spirited "WAR EAGLE!" echoes her enthusiasm and zest, which she brings to every initiative she leads. When she's not driving marketing and operational success, she's devoted to her family in Roswell, GA, and can often be found cheering on her son Hayden at the baseball field.

At SmartWIN24, we're proud to feature Tiffany as a speaker who has not only climbed the ranks within the AEC industry but has also shaped the strategic marketing landscape through her innovative approaches and dedication to excellence. Her insights into branding, digital strategy, and the integration of marketing within operations make her an invaluable contributor to our 'Leap into the Future' theme.

Greg C. Hart

President, PSMJ | Resources, Inc.

Greg Hart, President and Consultant for PSMJ | Resources is passionate about helping A/E/C firm leaders strengthen their businesses. In his career, Greg has completed hundreds of business valuations (the ultimate indicator of business performance and value creation) and advised on various mergers and acquisitions and succession plans. He is a valuable AEC consultant not only because he came out of the industry himself but because he can draw from the financial and analytical side of his background as well as the creative and “just go for it” side.

Mike Hoffman

Director Brand Partnerships, i-Heart Media

Mike Hoffman is a seasoned media professional with a rich history in the marketing and advertising sector. Having been with iHeart Media for nearly a decade, Mike has honed his skills in radio advertising, media buying, and market research, making him a go-to expert in the field.

At SmartWIN24, Mike will delve into the expansive digital capabilities of iHeartMedia. With assets that span thousands of station and show websites, and a user base of over 167 million registered iHeartRadio enthusiasts, iHeartMedia's influence in the audio industry is undeniable. Their digital strategies, rooted in their stature as America's #1 Audio Company, encompass everything from brand awareness to conversions through their radio and digital advertising channels.

The reason Mike is on our roster? His adeptness at crafting bespoke solutions for the AEC sector. Whether the goal is brand visibility, lead generation, or recruitment campaigns, Mike's strategies have consistently hit the mark for AEC clients, making his insights a must-hear at our event.

Jeff Kinsler

Senior Media Consultant, OUTFRONT Media

Jeff has over 34 years of sales experience, with 22 of those years focused solely on media. He is a Senior Account Executive-Media Consultant at Oufront – an Out-of-Home (OOH) advertising business.

He is also a dedicated family person, happily married, and a proud parent to five children. The family is excitedly anticipating the arrival of a grandchild.

Megan Gregory

CEO, Cubed

Smartegies Alliance Partner

For over 20 years, Megan has worked in a variety of sales and marketing roles in data management software companies. And while the roles have been varied and include Business Development, Territory & LOB Sales Management, Partner & Alliances, Content Marketing, Marketing Operations, and Demand Gen; the thread that ties it all together is understanding companies want to gain more customers and keep the ones already earned.

As a Smartegies Alliance Partner, Megan uses this to help clients enhance their digital presence, optimize online campaigns, and integrate innovative media strategies.

Beth Ament

Associate Vice President, Senior Manager of Communications and Marketing, Epsten Group – A Salas O’Brien Company

As the Senior Manager of Communications and Marketing at Epsten Group, a Salas O’Brien company, Beth Ament stands at the intersection of sustainability and storytelling. With a career spanning over 15 years, Beth has honed her expertise in sustainability consulting, transportation demand management, and community outreach, all while leading a dynamic team of creatives dedicated to broadcasting the Epsten Group narrative.

Beth's approach to marketing is deeply rooted in her commitment to health and wellbeing, principles that resonate with the core values of Epsten Group. Her leadership extends beyond traditional marketing roles; she is an integral part of the company's Health and Wellness Committee, a TRUE Advisor, and a LEED Green Associate. Her dedication is also evident in her personal pursuits as a certified yoga instructor and a chairperson for the USGBC Georgia Market Leadership Advisory Board.

The organic growth of Epsten Group and its recent acquisition by Salas O'Brien have been milestones marked by Beth's leadership in ensuring the brand's authenticity and customer experience remain intact. She champions a brand living strategy that not only communicates but embodies the company's mission in every facet of its operations.

Beth's presence at SmartWIN24 is particularly impactful as she embodies the conference's ethos of 'Leap into the Future.' Her insights into brand stewardship post-acquisition and her innovative approach to internal brand alignment offer invaluable perspectives to AEC firms navigating similar paths of growth and change.

In a world where brand authenticity is paramount, Beth Ament's story is a compelling narrative of how a brand can not only survive an acquisition but thrive through it, maintaining a genuine connection with its audience and empowering its team to be brand ambassadors in the truest sense.

Brooke Lewis

CPSM, Associate Director of Marketing, Stratus Team, LLC

Brooke Lewis is a seasoned marketing professional with over a decade of experience in the A/E industry. As the Associate Director of Marketing at Stratus Team, LLC, her expertise in marketing strategy and business development contributes to the platform's strategic growth initiatives. Stratus comprises a network of multi-disciplinary engineering, architecture, and consulting firms, providing a united platform for innovative design services and solutions.

Throughout her career, Lewis has demonstrated a deep understanding of market dynamics and client needs. She guides diverse initiatives for business development efforts and deliversin-depth marketing strategies to assist in fostering client relationships and fuel regional market expansion for Stratus inboth the private and public sectors. Lewis played a pivotal role in establishing Stratus' brand identity and shaping the marketing department from its inception, laying a robust foundation for the company's growth.

A native of Atlanta, Ga., Lewis holds a Bachelor of Science in Marketing and Entrepreneurial Management from the University of South Carolina and is a Certified Professional Services Marketer. She has served as a marketing volunteer for the annual Foreverfamily 5K4Kids race in Atlanta and mentorsundergraduates at her alma mater. Lewis is an avid tennis player. In her downtime, she enjoys hiking the North Georgia mountains, adding stamps to her passport, and spending time with her dog, Nala.

Katie Harris

Smartegies Alliance Partner

Katie is a creative, strategic, and driven leader with a passion for making things better today than they were yesterday. She has worked exclusively in the architecture/engineering industry for more than 15 years, where she has provided leadership in areas such as marketing, branding, internal communications, mergers and acquisitions, recruitment and retention, business development, and strategic business planning.

As a Smartegies Alliance Partner, Katie utilizes her full range of marketing skills to manage and execute large projects for AEC clients across the United States.

Mike Macon

Senior Vice President, Balfour Beatty

Mike Macon brings over 25 years of construction industry experience to the table, currently serving as the Senior Vice President and Business Unit Leader for Balfour Beatty's Georgia business. He's not just a seasoned executive; he's a strategic thinker who has led award-winning projects like Buckhead Atlanta, a $1.5 billion luxury retail and mixed-use community. As part of Balfour Beatty's Southeast Division’s executive leadership team, Mike excels in client relationship building, capturing new prospects, and developing winning strategies. His diverse experience across various markets, from corporate office spaces to multifamily residential projects, has been integral to achieving Balfour Beatty’s growth goals.

We've invited Mike to share his insights at SmartWIN24 for a very specific reason. He recently led his team to secure the largest project ever undertaken by the State of Georgia—a $1B+ Correctional Facility. His session will offer a deep dive into what it takes to position your firm strategically to win such monumental public-sector and private-sector projects under a unified and integrated brand and business development strategy. From initial identification to the final pitch, Mike will share the intricacies of securing mega-projects.

Brad Ewing

AIA, NCARB, LEED AP, Associate Principal | Regional Practice Leader, Civic, Community, Justice & Education at NELSON Worldwide

Brad Ewing is a distinguished architect and associate principal at NELSON Worldwide, where he brings over 24 years of experience in leading teams and managing complex projects across various sectors. As the regional practice leader for civic, community, justice, and education, Brad is known for his innovative and sustainable design solutions that resonate with stakeholders' needs and expectations.

In his role, Brad not only oversees the production of design and construction drawings but also steers the strategic growth and financial success of his practice across the Southeast region. His expertise extends to advising clients on best practices and lessons learned from his extensive work in institutional, aerospace, aviation, federal, county, and state projects, both in secure and non-secure environments.

Brad's passion for creating quality designs that enhance public spaces and user experiences is evident in his collaborative approach with his team and partners. His commitment to excellence is a driving force behind his successful leadership in the AEC industry.

At SmartWIN24, we invited Brad to share his insights and strategies that led to the winning outcome for the State of Georgia's largest project ever. His experience in leading such a monumental project, coupled with his expertise in sustainable and impactful design, makes him an invaluable contributor to our conference. Attendees will gain a rare glimpse into the strategic thinking and leadership that are essential in securing and executing major AEC projects.