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Strategic Insight

Plans of action, master ideas, and leadership pieces

The Art of Negotiation: The Importance of Empathy, Active Listening, and Communication in Marketing’s Greatest Equalizer

Empathy and negotiations don’t seem to go hand in hand. Negotiations tend to be viewed by many as zero-sum, adversarial…

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A Season of Transition for Atlanta Public Schools: Capital Improvements in the Face of COVID-19

Like wildfire in the wheat fields, COVID’s rampant run has significantly changed many industries, including the K-12 market. The negative…

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Introverted Selling: The Principle of Trust in the AEC Industry

In every major industry, there are preconceived notions of who can and can’t succeed in sales. The AEC industry is…

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Navigating the Liminal Space throughout the Industrial Industry

COVID-19 has triggered side effects for global and local economies, many of which are still unfolding. No matter what industry…

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The Importance of Building a Brand Communication Platform

What is a Brand Communication Platform? A brand communication platform is the set of associations that clients and consumers connect…

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COVID-19 and the Shifting Economy: How to Adapt through Digitization and Technology

It’s been several months since COVID-19 disrupted our daily lives, and we are just now beginning to see its economic…

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AEC Companies Communication During a Social Movement: Companies that Inspire Us

When an entire country is faced with uncertainty and unrest, it can be difficult for firms to know the right…

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The State of the AEC Industry: An Owner’s Perspective

The state of the AEC industry has drastically shifted during the first half of 2020. Owners across all markets are…

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An Owner’s Perspective: New Procurement Process for the AEC Industry

In the wake of COVID-19, the AEC industry can expect major shifts in how Owners are approaching the procurement process.…

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