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Strategic Insight
Plans of action, master ideas, and leadership pieces
A Season of Transition for Atlanta Public Schools: Capital Improvements in the Face of COVID-19
Like wildfire in the wheat fields, COVID’s rampant run has significantly changed many industries, including the K-12 market. The negative…
Read MoreIntroverted Selling: The Principle of Trust in the AEC Industry
In every major industry, there are preconceived notions of who can and can’t succeed in sales. The AEC industry is…
Read MoreNavigating the Liminal Space throughout the Industrial Industry
COVID-19 has triggered side effects for global and local economies, many of which are still unfolding. No matter what industry…
Read MoreThe Importance of Building a Brand Communication Platform
What is a Brand Communication Platform? A brand communication platform is the set of associations that clients and consumers connect…
Read MoreCOVID-19 and the Shifting Economy: How to Adapt through Digitization and Technology
It’s been several months since COVID-19 disrupted our daily lives, and we are just now beginning to see its economic…
Read MoreAEC Companies Communication During a Social Movement: Companies that Inspire Us
When an entire country is faced with uncertainty and unrest, it can be difficult for firms to know the right…
Read MoreThe State of the AEC Industry: An Owner’s Perspective
The state of the AEC industry has drastically shifted during the first half of 2020. Owners across all markets are…
Read MoreAn Owner’s Perspective: New Procurement Process for the AEC Industry
In the wake of COVID-19, the AEC industry can expect major shifts in how Owners are approaching the procurement process.…
Read MoreSmartWin Q&A: Don’t Lose it in the [Virtual] Interview
As face-to-face interaction comes to a halt due to the COVID-19 pandemic, both public and private owners are transitioning their…
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