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Strategic Insight

Plans of action, master ideas, and leadership pieces

9 Recommended Presentation Strategies in AEC

At Smartegies, we have found that teams can make it or break it in an interview. Many times, one team…

Increase the Value of Key Accounts with ABM

Consider this: You work for an AEC firm looking to grow its revenue within a specific market. You have developed…

Innovation to Reach Your Audience

When in a competitive market, it is essential to find innovative ways to reach your audience. Staying ahead of the…

Architects, Engineers and Contractors – What do Owners Really Think About Your Sales & Marketing Efforts?

We asked them – and they told us! If you are a Principal of a professional service firm or construction…

Who Are the Brand Ambassadors in the AEC Industry? Your Employees!

Firms will develop a strong brand promise, corporate mission and unique value proposition, but often fail to market the message internally.…

7 Branding Steps for Architecture, Engineering & Construction Firms

If your competition understands branding and you don’t, then you are probably losing market share and revenue! Many Architects, Engineers, and Construction (AEC)…

5 Essential Brand Elements for any AEC Firm

The AEC industry is a highly competitive space where differentiation can make the difference between winning multi-million dollar projects or…

Is Your Website Built for Accessibility?

Companies around the country are facing lawsuits and demand letters alleging that their websites are not “accessible” for disabled individuals.…

Stagnant Revenue Growth? It May be Time to Rebrand.

The brand of your business is more important than simply looking good; it is about keeping your revenues and bottom…