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Strategic Insight

Plans of action, master ideas, and leadership pieces

9 Recommended Presentation Strategies in AEC

At Smartegies, we have found that teams can make it or break it in an interview. Many times, one team…

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Increase the Value of Key Accounts with ABM

Consider this: You work for an AEC firm looking to grow its revenue within a specific market. You have developed…

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Innovation to Reach Your Audience

When in a competitive market, it is essential to find innovative ways to reach your audience. Staying ahead of the…

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Architects, Engineers and Contractors – What do Owners Really Think About Your Sales & Marketing Efforts?

We asked them – and they told us! If you are a Principal of a professional service firm or construction…

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Who Are the Brand Ambassadors in the AEC Industry? Your Employees!

Firms will develop a strong brand promise, corporate mission and unique value proposition, but often fail to market the message internally.…

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7 Branding Steps for Architecture, Engineering & Construction Firms

If your competition understands branding and you don’t, then you are probably losing market share and revenue! Many Architects, Engineers, and Construction (AEC)…

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5 Essential Brand Elements for any AEC Firm

The AEC industry is a highly competitive space where differentiation can make the difference between winning multi-million dollar projects or…

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Is Your Website Built for Accessibility?

Companies around the country are facing lawsuits and demand letters alleging that their websites are not “accessible” for disabled individuals.…

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Stagnant Revenue Growth? It May be Time to Rebrand.

The brand of your business is more important than simply looking good; it is about keeping your revenues and bottom…

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