PODCAST

AEC Marketing for Principals

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Judy

Judy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty marketing agency that has helped more than 150 companies across North America build stronger brands, implement effective communications, and develop winning strategies and proposals. Judy has worked in B2B marketing and sales roles exclusively since 1993, specializing in the AEC industry. Judy is a true expert in AEC marketing and has a proven record of success across her 25 years in the field.

Katie

Katie is an architecture, engineering, and construction marketer with over 15 years of experience serving the AEC industry. Katie is an expert strategist who helps her clients win big projects through creative marketing methods. Katie believes in thinking outside the box and has a gift for tackling challenges by using innovative and unconventional solutions. Today, Katie serves as the Vice President of Smartegies, working alongside Judy to help clients achieve maximum impact in their marketing efforts.

Episode 5: Understanding the Importance of Company Culture, with Tracey Sibley

About Tracey Sibley As Brasfield & Gorrie’s Vice President of Marketing, Tracey Sibley leads one of the nation’s largest and most respected construction industry brands. Brasfield & Gorrie provides general contracting, design-build, and construction management services for a variety of markets including healthcare, commercial, institutional, federal, municipal, industrial, infrastructure, and water treatment. With more than…

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Episode 4: AEC Branding After a Merger or Acquisition, with Donya Edler

About Judy Sparks Judy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty marketing agency that has helped more than 150 companies across North America build stronger brands, implement effective communications, and develop winning strategies and proposals. Judy has worked in B2B marketing and sales roles exclusively since…

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Episode 3: The Art of the Pitch: AEC Marketing Strategies for Better Presentations, with Judy Sparks and Katie Cash

About Judy Sparks Judy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty marketing agency that has helped more than 150 companies across North America build stronger brands, implement effective communications, and develop winning strategies and proposals. Judy has worked in B2B marketing and sales roles exclusively since…

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Episode 2: Maximizing the Impact of AEC Proposals, with Jere Smith

About Jere Smith Jere Smith is the Director of Capital Improvements for Atlanta Public Schools, one of the nation’s largest urban school districts. He is also the President of the Construction Owners Association of America (COAA), and serves on the Atlanta Public Schools Career and Technical Education Advisory Board and the Clemson University Industry Advisory…

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Episode 1: AEC Marketing and The Benefits of Podcasting, with hosts Katie Cash and Judy Sparks and special guest Stephen Woessner

About Judy Sparks Judy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty AEC marketing agency that has helped more than 150 companies across North America build stronger brands, implement effective communications, and develop winning strategies and proposals. Judy has worked in B2B marketing and sales roles exclusively…

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