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7 Ways to Build a Healthy Company Culture

7 Ways to Build to Healthy Company Culture

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A 10% Improvement in Your Hit Rate Could Be Worth $20 Million

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The Proposal Is Not the Beginning

The Funnel Is Not a Diagram Marketers love talking about the funnel. Most AEC leadership teams understand the concept well enough. Awareness sits at the top. Opportunities move through the middle. Wins happen at the bottom. That is the easy part. The harder part is operating inside the funnel with discipline. As Judy Sparks writes in The Modern AEC Marketer, the funnel was never meant to be a graphic on a PowerPoint slide. It was meant to be a way of operating.

The Funnel Is Not a Diagram 

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