Arkitex Studio had built a strong reputation in Bryan, Texas as the trusted partner for Texas A&M and other local clients. Their growth had come almost entirely from referrals. But they knew it wasn’t enough to reach the next level.
They wanted to expand beyond their hometown, take on larger, more complex projects, and compete in new markets, something they had never needed marketing or sales to do before.
Arkitex Studio had just hired their first-ever Business Developer, Erica Fisher, and recognized that she couldn’t succeed without the right structure, strategy, and support.
“They were brave enough to admit what got them here wasn’t going to get them there,” Judy Sparks, CEO of Smartegies, said.
That’s when they brought Smartegies in as their Fractional CMO to help turn their investment in business development into a strategic growth engine.
-Erica Fisher, Director of Marketing and Business Development, at SmartWin2025
Smartegies started with their Scalable 6 Framework:
– Katie Cash, Smartegies Vice President
Arkitex Studio didn’t just build a marketing plan, they built confidence. They shifted from relying on word-of-mouth to driving their own visibility and growth.
One of the most strategic moves they made was overhauling their website, not just to look better, but to make it easier for new decision-makers entering the Texas market to find them. Knowing they couldn’t physically be in every room, they invested in being visible online. And they didn’t stop there. Arkitex committed to ongoing search engine optimization and the technical backend improvements needed to keep showing up when buyers were searching for the right design partner.
-Erica Fisher, Director of Marketing and Business Development, at SmartWin2025
