Smart Training by Smartegies
For Principals Who Want Results.
For Marketers Who Want to Win.
AEC marketing has changed more in the last 3 years than in the previous 30.
Firms that keep relying on outdated tactics or under-trained teams are falling behind – fast.
Whether you’re onboarding new hires or upskilling experienced marketers, SmartSKILLS™ is the training series built for the way AEC firms grow today: faster, leaner, and with far more pressure to prove value. Learn More
Next
The Next SmartSKILLS:
FEBRUARY 18, 2026
Brand Is the Business: Fundamentals of Brand Strategy for AEC
Learn how brand functions as a business asset in AEC, not a design exercise. This session shows how positioning, promise, voice, and identity drive trust, differentiation, pricing power, and long-term growth.
Access to all SmartSKILLS sessions for 12 months and on-demand library
Training built specifically for AEC marketers, seller-doers, and leaders
Coming Soon:
MARCH
Say It Once. Mean It Everywhere.Strategic Communications: Internal and External Alignment
Discover how internal communication shapes external credibility. This session focuses on aligning leadership, marketing, and staff so every message reinforces the same brand promise across clients, candidates, and teams. Learn More
APRIL
ABM for AEC: Introduction to Account-Based Marketing and Sales Alignment
Understand how Account-Based Marketing works in relationship-driven AEC environments. Learn how to align marketing and seller-doers around high-value accounts to reduce wasted effort and drive smarter growth. Learn More
MAY
Digital Isn’t Optional: Digital Marketing Strategy for AEC Firms
Get clarity on how digital actually influences the AEC buying journey. This session explains where digital fits in the funnel, why it impacts shortlists, and how to use it strategically without chasing trends. Learn More
JUNE
From Strategy to Execution: Digital Marketing Implementation and Analytics
Learn how to turn strategy into measurable action. This session focuses on campaign planning, funnel-based content, and analytics that help you execute confidently and report results leadership understands. Learn More
JULY
Digital Deep Dive: Targeting, Channel Selection, and Paid Media Essentials for AEC
Move beyond guesswork in paid digital. Learn how to target the right audiences, choose the right channels, and spend smarter while supporting business development and ABM efforts. Learn More
AUGUST
The Anatomy of a Winning Proposal: How to Build Proposals That Persuade and Win
Learn what winning proposals do differently. This session breaks down how to move beyond compliance and create proposals that demonstrate understanding, differentiation, and confidence to selection committees. Learn More
SEPTEMBER 16, 2026
The Art of the Pitch: Presentations That Win Interviews and Build Trust
Build interview presentations that resonate in the room. This session focuses on storytelling, delivery, and team alignment to help your firm build confidence and trust with selection committees. Learn More
OCTOBER 21, 2026
Reverse Content Harvesting: Turning Bottom-of-Funnel Work Into Full-Funnel Impact
Learn how to repurpose proposals and project stories into high-value marketing content. This session shows how to extend the life of existing work and create consistency without increasing workload. Learn More
NOVEMBER 18, 2026
Talent Is the Strategy: Employer Branding and Talent Strategy for AEC Firms
Understand how employer branding supports growth, delivery, and culture. This session shows how to attract the right talent, align EVP with brand promise, and compete in a tight labor market. Learn More
December’s SmartSKILLS will be announced at a later time.
Subscribe
12 Months of Practical AEC Growth Training
One session can sharpen a skill.
A full year builds momentum.
The SmartSKILLS Annual Subscription gives you 12 months of role-relevant, AEC-specific training designed to strengthen strategy, execution, and leadership conversations across marketing, business development, and talent.
For $275, subscribers get access to every SmartSKILLS session over the next year – and in our on-demand library – covering brand, communications, ABM, digital strategy, proposals, interviews, and employer branding.
What’s included:
Access to all SmartSKILLS sessions for 12 months and our on-demand library
Training built specifically for AEC marketers, seller-doers, and leaders
Practical frameworks you can apply immediately
Skills that compound over time instead of starting over each month
Why subscribe:
One session pays for itself. Twelve build a growth system.
Save significantly compared to individual registrations
Stay current as AEC marketing, BD, and talent strategies evolve
If you’re serious about growing your impact – and not just checking a box – the SmartSKILLS Annual Subscription is the smartest way to invest in yourself and your firm.
Get 12 Months of SmartSKILLS for $275
To subscribe, click the “Subscribe Now” link in the top right corner of the page.
About
Modern Marketing Training for AEC Teams Who Need to Get It Right ... Right Now
WHY
Why SmartSKILLS Exists
Because marketing leaders are tired of being the last to know about the RFQ.
Because proposal deadlines aren’t slowing down.
Because AI isn’t a threat: it’s a power tool.
Because LinkedIn is no longer optional.
Because even senior AEC marketers need better digital instincts, faster workflows, and more business fluency.
WHAT
What Makes SmartSKILLS Different
This is not fluff.
This is not theory.
This is not recycled B2C advice.
SmartSKILLS is built by the AEC strategists at Smartegies, the same team trusted by owners, developers, and 300+ AEC brands to increase win rates, align marketing and BD, and scale results.
Our team teaches what we actually do for our clients.
WHO
Designed For
Marketing Managers & Directors looking to sharpen their team’s skills.
Proposal Coordinators ready to grow into strategic roles.
CMOs and Principals who want real ROI from their marketing function.
THE RESULT
The Outcome
Smarter marketing. Not harder marketing.
SmartSKILLS turns overwhelmed marketing teams into aligned, strategic contributors who help your firm win more work — and spend less time doing it.
What Your Team Will Learn
AEC Business Savvy
How firms really make money and how marketing impacts margin
AI for AEC Marketers
Real ways to use AI to speed up bios, project write-ups, and thought leadership
Proposal Efficiency
Cut hours off proposal production using SmartTemplates and AI
Sales Enablement
How to position your firm at every stage of the pursuit
Digital Strategy
What works (and what doesn’t) for AEC on LinkedIn and Google
Internal Influence
How marketers can lead without authority and get buy-in from technical staff
Approach
Built Around What Smartegies Believes
- That AEC marketing should be measured by business outcomes, not page counts
- That BD, marketing, and operations should row in the same direction
- That AI doesn’t replace talent; it multiplies it
- That the real skill gap in this industry is strategic thinking
