AEC Marketing Training
Build a Stronger Marketing Team. Win More Work.
Most AEC firms invest heavily in technical training but spend very little time developing the marketing, business development, and seller-doer skills required to drive growth.
At Smartegies, we provide specialized AEC marketing training designed specifically for architecture, engineering, construction, and commercial real estate professionals. Our programs help marketing teams, business developers, and technical professionals strengthen the skills needed to increase visibility, build stronger client relationships, and support sustainable revenue growth.
Whether your focus is building presentation confidence, mastering seller-doer techniques, or training AEC marketers to excel, our approach delivers unmatched depth and relevance. Others may offer training, but no one does it like Smartegies.
Unlike generic sales or marketing workshops, our training is built exclusively for our industry to understand how owners buy, how selection committees make decisions, and how firms move opportunities from awareness to shortlist to contract.
When Georgia Tech’s School of Building Construction needed specialized marketing education for its curriculum, it turned to Smartegies founder Judy Sparks to develop and teach it. Today, that same real-world expertise powers our training programs for AEC firms across North America.
Whether you’re developing a marketing team, strengthening seller-doer capabilities, or preparing future leaders, our programs are designed to turn knowledge into measurable business results.
We train AEC marketing teams to drive growth.
Our Training
Types of Training We Provide
In-Person Training
Onsite sessions designed for alignment and engagement.
Virtual Training
Flexible sessions that keep teams connected and progressing
Hybrid Approach
In-person kickoff with continued virtual support
Training Designed for AEC Growth
Every firm faces different challenges.
Some need stronger seller-doers. Some need more strategic marketers. Others need to improve interview performance, client engagement, or business development effectiveness.
Our training programs are customized to meet your firm’s specific goals and aligned with the principles of the Scalable 6™ Framework, which connects:
- Brand Strategy
- Communications
- Account-Based Marketing (ABM)
- Digital Strategy
- Sales Enablement
- Talent Strategy
Because growth doesn’t happen in silos. It happens when every part of the firm works together to create visibility, trust, and opportunity.
Let’s build your program.
Who We Train
AEC Marketing Training for Professionals
Seller-Doer Training for AEC Professionals
Marketing in today’s AEC industry requires more than proposals, social media, and event coordination.
Our training helps marketing professionals understand how marketing influences the entire buyer journey, from early awareness through project award.
Topics may include:
- AEC marketing strategy
- Full-funnel marketing
- Account-based marketing (ABM)
- Brand positioning and differentiation
- Content marketing for AEC firms
- Social media and LinkedIn strategy
- Thought leadership development
- Website and digital marketing strategy
- Proposal strategy and storytelling
- Marketing analytics and measurement
Participants leave with practical skills they can apply immediately to help their firms build visibility, generate opportunities, and support business development efforts.
Today’s most successful seller-doers know how to build relationships, create visibility, and engage clients long before an RFP is released.
Our seller-doer training helps technical professionals develop the confidence and business development skills needed to strengthen client relationships and support firm growth without compromising project responsibilities.
Topics may include:
- LinkedIn for business development
- LinkedIn Sales Navigator training
- Networking and relationship building
- Client discovery conversations
- Personal branding
- Presentation and interview coaching
- Account management and client retention
- Opportunity identification
- Cross-selling and account expansion
The goal is simple: help your technical professionals become trusted advisors who create opportunities, strengthen relationships, and contribute to revenue growth.
Customized Training Options
Every AEC firm is different.
That’s why our training can be delivered through:
- Workshops
- Leadership retreats
- Lunch-and-learns
- Virtual training sessions
- Team coaching
- One-on-one coaching
- Conference presentations
- Custom learning programs
Whether you’re onboarding new team members, developing future leaders, or strengthening an established marketing and business development team, Smartegies can create a program tailored to your goals.
Ready to Strengthen Your Team?
Investing in AEC marketing training is investing in your firm’s future growth.
Contact Smartegies to discuss a customized training program designed to help your team build stronger relationships, create more opportunities, and win more of the work you want.
FAQ
What is AEC marketing training?
AEC marketing training helps architecture, engineering, construction, and commercial real estate professionals develop the skills needed to support business growth. Topics may include marketing strategy, brand positioning, business development, seller-doer effectiveness, LinkedIn, account-based marketing, proposal strategy, and client engagement.
Who should attend AEC marketing training?
AEC marketing training is valuable for marketing coordinators, marketing managers, business developers, seller-doers, project managers, principals, and firm leaders who want to strengthen their ability to build relationships, influence buying decisions, and support revenue growth.
What makes Smartegies' AEC marketing training different?
Unlike general marketing or sales programs, Smartegies specializes exclusively in the built environment. Our training is informed by decades of experience working with architecture, engineering, construction, commercial real estate, and program management firms. We teach proven strategies grounded in real AEC business development and marketing practices.
Do you offer seller-doer training?
Yes. We provide seller-doer training for architects, engineers, construction professionals, and technical experts who are responsible for both project delivery and business development. Training focuses on relationship building, client engagement, LinkedIn, networking, interview preparation, and opportunity development.
Can training be customized for our firm?
Absolutely. Every Smartegies training program is customized to align with your firm’s goals, growth strategy, audience, and business development objectives. Programs can be delivered virtually, in person, or through a hybrid format.
Sample topics could include:
- Think Like a Journalist
- AI for Brand Communications
- AI for Proposal Closeout
- Targeting and Persona Development for ABM
- Using LinkedIn to Build Your Brand
- Paid LinkedIn for ABM Campaigns
- Trade Show Activation Planning
- Setting Up and Using Google Analytics
What outcomes can we expect from AEC marketing training?
Effective AEC marketing training helps firms improve marketing effectiveness, strengthen seller-doer participation, increase client engagement, improve interview and presentation performance, support business development efforts, and create a stronger foundation for long-term growth.