How to Win Work With ARCO, with Jake Stefan
ARCO Design/Build is a nationally recognized design/build general contractor with offices in Atlanta, Indianapolis, Charlotte, Houston, Philadelphia, New York, and Baltimore and 21 satellite branches. They have experts in all areas of the design and construction industry, but their brand-defining focus is industrial development. Under the leadership of their president, Jake Stefan, ARCO continues to […]
Building a Marketing Team
After graduating from college, Whitney Thrower fell into the AEC industry as a marketing assistant and spent twelve years climbing the ranks to become a Director of Marketing and Corporate Communications. She held a director title with three nationally-recognized top 100 design and construction firms in the Southeast but eventually found herself wanting to give […]
Age Exclusive Communities
Dave Loeffel is the founder and CEO of Highlands Residential, an apartment development company that primarily targets a demographic of recently-retired individuals, aged 55 and older. Highlands builds age exclusive developments designed for empty nesters, and most of their marketing efforts are focused on that profile. Brand Experience Before starting his company, Loeffel spent sixteen […]
E-commerce and Industrial Real Estate
Pattillo Pattillo is a familiar name when it comes to industrial real estate, with investments spanning the entire Southeast from Louisville, Kentucky down to Jacksonville, Florida. For 70 years, Pattillo has focused solely on the vertical of industrial development. They erected over 1000 industrial buildings in their respective territories and built a reputation of unrivaled […]
Account Based Marketing for Design and Construction Firms
JLL is a global Fortune 500 design and construction firm that offers facilities management, transaction administration, and consulting. Katie Fisher, Sr. Director of Field Marketing, works on the corporate solutions team, responsible for the retention of major accounts, and the growth and scaling of accounts into larger enterprise accounts. In JLL’s AEC marketing strategy, ABM […]
Conducting an Internal Marketing Audit
Is your marketing department set up for success? Conducting an internal marketing audit will ensure your marketing department is in the best position possible to support your business goals. For more information, download our comprehensive Internal Audit Checklist below. [wpforms id=”16242″]
A Platform for Builders, Innovators, and Construction Enthusiasts
Aaron Wright created The Construction Channel to showcase the work behind builders and contractors, and it all started with an idea he had during college. Wright built a strong career on the technology side of construction, working for firms like Robins & Morton and Hoar Construction. But the flame never went out and the more […]
The Emotional Side of Sales and Marketing
Brent Darnell is an international, best-selling author and the authority on emotional intelligence in the design and construction industry. He works with typical alpha males in this space to help them develop vital people skills while shaping them into service-focused leaders. Emotional intelligence plays a significant role in today’s sales and marketing world, so Darnell […]
Expert Tips to Winning Design and Construction Contracts from Georgia Tech
Become an AEC Partner of Georgia Tech In this episode of AEC Marketing for Principals, Scott Jones, joins us to share his story. Jones is the Assistant Vice President of Facilities, Design, and Construction at the Georgia Institute of Technology, and he runs a progressive operation that oversees all of Georgia Tech’s design and construction […]
The Missing Link in Your AEC Marketing Plan
The Missing Link in Your AEC Marketing Plan Brenda Christman is the SVP of Marketing and Communications for Hunt Companies, a global enterprise and holding company that invests in business in the real estate and infrastructure market. Their umbrella of companies and affiliates employs over six thousand with household brands like Pinnacle and Amber Infrastructure. […]