abm
Account Based Marketing for Design and Construction Firms
JLL is a global Fortune 500 design and construction firm that offers facilities management, transaction administration, and consulting. Katie Fisher, Sr. Director of Field Marketing, works on the corporate solutions team, responsible for the retention of major accounts, and the growth and scaling of accounts into larger enterprise accounts. In JLL’s AEC marketing strategy, ABM…
Read MoreIncrease the Value of Key Accounts with ABM
Consider this: You work for an AEC firm looking to grow its revenue within a specific market. You have developed a list of target clients and know who has the most potential for future work, but now you have to find a way to get in front of them to get a piece of the…
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