ad1
Navigating the Liminal Space throughout the Industrial Industry
COVID-19 has triggered side effects for global and local economies, many of which are still unfolding. No matter what industry you work in, the only true constant, ironically, is that we’re in a period of immense change. Most experts will tell you that the economy has been on the precipice of change for some time,…
Read MoreThe State of the AEC Industry: An Owner’s Perspective
The state of the AEC industry has drastically shifted during the first half of 2020. Owners across all markets are adjusting their procurement process for the virtual environment. While team dynamics and the Q&A portion of the interview process hold greater importance, Owners will also be looking for skill sets that help solve the industry’s…
Read MoreDon’t Lose it in the [Virtual] Interview
As the effects of COVID-19 on the AEC industry continue to evolve, we are seeing public and private owners leverage technology and transition their procurement process to online virtual experiences. So how can shortlisted AEC firms create a connection and command a room when it’s virtual and secure their next project win? Join Smartegies VP,…
Read MoreChanging the Internal Marketing Mindset: Reactive Vs. Proactive AEC Marketing
As the current climate continues to evolve, businesses across every industry can see the lasting effects COVID-19 will have. In the AEC industry, there are many uncertainties when it comes to project schedules, budget reallocation, bid opportunities, and market stability. It has forced AEC firm leaders to ask themselves, “How do I keep my business…
Read MoreSteps to Branding Success in Mergers and Acquisitions
Mergers and acquisitions (M&A’s) are becoming more of a norm due to the current economic climate and lack of succession planning. In 2018, the value of M&A’s increased by 4% to $3.8 trillion in the US alone. A study done by Harvard Business Review says, “At best, mergers and acquisitions (M&A’s) have a 50/50 chance of reaching…
Read MoreIncrease the Value of Key Accounts with ABM
Consider this: You work for an AEC firm looking to grow its revenue within a specific market. You have developed a list of target clients and know who has the most potential for future work, but now you have to find a way to get in front of them to get a piece of the…
Read More7 Branding Steps for Architecture, Engineering & Construction Firms
If your competition understands branding and you don’t, then you are probably losing market share and revenue! Many Architects, Engineers, and Construction (AEC) firms are lean and mean, requiring them to keep overhead costs at a minimum in order to survive. However, the firms who have taken the time to establish a brand presence are now the ones…
Read More