You Just Needed to Follow the Directions
Why AEC Firms Overcomplicate Marketing and What Happens When You Finally Trust the Strategy In the AEC industry, we’re wired to solve complex problems. That’s the nature of design and construction. But that same strength can create blind spots when it comes to marketing. We see it all the time: Firms want results but resist […]
Writing Content That Answers “So What?” in AEC Marketing
How to Create Content Your Clients Actually Care About In AEC marketing, it’s easy to default to what we think is impressive, like project awards, technical capabilities, or photos of that recently completed facility. But the real question your audience is asking isn’t “How big is your portfolio?” It’s “So what? Why should this matter […]
COVID-19 and the Shifting Economy: How to Adapt through Digitization and Technology
It’s been several months since COVID-19 disrupted our daily lives, and we are just now beginning to see its economic impacts. While much about the future is still unknown, it is clear that many of the Coronavirus’ effects on the way we do business are here to stay. We sat down with Chief Economist Evelina […]
Extraordinary Times, Extraordinary Trends: Digital trends as a result of COVID-19
The profound impact of COVID-19 is felt in nearly every aspect of our lives. With millions of people under stay-at-home orders, many are turning to connected devices to cope with life under lockdown. This seismic shift in behavior is most evident when looking at digital trends over the past few months. A Transformation to the […]
Changing the Internal Marketing Mindset: Reactive Vs. Proactive AEC Marketing
As the current climate continues to evolve, businesses across every industry can see the lasting effects COVID-19 will have. In the AEC industry, there are many uncertainties when it comes to project schedules, budget reallocation, bid opportunities, and market stability. It has forced AEC firm leaders to ask themselves, “How do I keep my business […]
Planning for Day 1: The Importance of Maintaining Momentum Throughout COVID-19
The lasting impact of COVID-19 is being seen throughout the AEC industry. For business owners, this is a critical time to decide what types of actions are best for your company, clients, and employees. Now that we have a broader picture of COVID-19’s longevity and its global effects, two clear questions begin to appear: 1) […]
Smart Measures to Implement During a Global Crisis: How Do I Keep My Business Moving?
Now more than ever, businesses are starting to see the effects of COVID-19. In the Architecture, Engineering, and Construction (AEC) industry, spring is a time of networking at conferences, gearing up for proposal season, conducting business over a round of golf, and taking a highly anticipated summer vacation. However, it is clear that the “business […]
Account Based Marketing for Design and Construction Firms
JLL is a global Fortune 500 design and construction firm that offers facilities management, transaction administration, and consulting. Katie Fisher, Sr. Director of Field Marketing, works on the corporate solutions team, responsible for the retention of major accounts, and the growth and scaling of accounts into larger enterprise accounts. In JLL’s AEC marketing strategy, ABM […]
Expert Tips to Winning Design and Construction Contracts from Georgia Tech
Become an AEC Partner of Georgia Tech In this episode of AEC Marketing for Principals, Scott Jones, joins us to share his story. Jones is the Assistant Vice President of Facilities, Design, and Construction at the Georgia Institute of Technology, and he runs a progressive operation that oversees all of Georgia Tech’s design and construction […]
The Missing Link in Your AEC Marketing Plan
The Missing Link in Your AEC Marketing Plan Brenda Christman is the SVP of Marketing and Communications for Hunt Companies, a global enterprise and holding company that invests in business in the real estate and infrastructure market. Their umbrella of companies and affiliates employs over six thousand with household brands like Pinnacle and Amber Infrastructure. […]