Professional AEC Marketing Consulting Firm
Flexible Solutions to Meet You Where You Are
Our consulting approach goes beyond typical marketing advice. We guide leaders through the complexities of growth in the built environment. Whether you’re planning geographic expansion, refining your brand strategy, or driving business development alignment, we deliver actionable, data-driven strategies that move the needle. With our Scalable 6 Framework™ at the core, we help clients implement smart strategies that work together to create demand and drive sustainable growth.
The AEC marketing consulting firm industry demands more than traditional marketing tactics—it requires strategic thinking that understands technical complexity, long sales cycles, and relationship-driven business development. Our consulting services bridge the gap between where your firm is today and where you need to be tomorrow.
Whether you’re struggling to differentiate in a crowded market, looking to attract top talent in a competitive hiring landscape, or ready to scale your business development efforts, Smartegies brings proven methodologies specifically designed for architecture, engineering, and construction firms. We’ve helped dozens of organizations clarify their positioning, build robust marketing infrastructures, and create sustainable growth engines with our AEC fractional CMO services.
Our Consulting Services
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Fractional CMO
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Fractional CMO + Scalable 6 Framework™
For firms seeking a holistic strategy, we combine the expertise of a Fractional CMO with our proprietary Scalable 6 Framework™. We develop a go-to-market strategy that addresses all critical areas: Branding, Communications, ABM, Digital, Sales Enablement, and Talent. Beyond strategy development, we stay involved to train and coach your internal teams through implementation, ensuring the plan takes root and drives results.
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Full-Service, Turn-Key Solutions
For firms that prefer to completely outsource their marketing production efforts, we offer comprehensive, full-service, turn-key solutions. Whether you’re launching a full branding endeavor, building a new website, launching a new podcast, or managing proposal demands during high-volume procurement seasons, we become an extension of your team. Our integrated approach ensures consistency, strategic alignment, and seamless execution, so you can focus on building and growing your business.
Your Next Step Starts Here
Stop juggling marketing responsibilities that distract from your core business. Partner with a team that speaks your language and understands your unique challenges. Our flexible consulting models—from strategic guidance to full-service execution—adapt to your firm’s specific needs and budget.
Schedule Your Complimentary Strategy Session
Ready to explore how strategic marketing consulting can accelerate your firm’s growth? Book a consultation with our team. We’ll discuss your current challenges, identify opportunities, and outline a clear path forward—with no obligation.
Ready to Lead With Confidence?
What makes AEC marketing consulting different from general marketing consulting?
AEC marketing requires deep understanding of technical services, complex buying committees, long procurement cycles, and relationship-based selling. Our consultants have spent years working exclusively with architecture, engineering, and construction firms. We understand SF330s, qualifications-based selection, and the nuances of positioning technical expertise—knowledge that general marketing consultants simply don’t possess.
How does a Fractional CMO differ from hiring a full-time CMO?
A Fractional CMO provides executive-level marketing leadership on a part-time or project basis, typically at 30-50% of the cost of a full-time executive. You gain immediate access to seasoned expertise without long-term employment commitments, benefits costs, or the risk of a bad hire. It’s ideal for firms that need strategic guidance but aren’t ready for a full-time C-suite marketing position.
What is your typical engagement length?
Our consulting engagements typically run 6-12 months, though some clients choose ongoing retainer relationships. Fractional CMO services often begin with a 90-day assessment and strategy development phase, followed by implementation support. Full-service agency-of-record relationships are usually annual commitments with quarterly reviews to ensure we’re delivering measurable value.
Can you help with both marketing strategy and recruiting efforts?
Absolutely. Talent attraction and client acquisition share similar challenges—compelling positioning, clear differentiation, and consistent messaging. Our consulting services encompass both business development marketing and recruiting marketing strategies. We help firms develop employer brands, create recruiting campaigns, and implement talent marketing tactics that attract the professionals you need to grow.
How do you measure success in your consulting engagements?
We establish clear KPIs at the beginning of every engagement based on your specific goals. Metrics might include qualified lead generation, proposal win rates, website traffic and conversion, social media engagement, brand awareness measures, or recruiting pipeline development. We provide regular reporting and adjust strategies based on performance data to ensure you’re seeing tangible ROI from your marketing investment.