AEC Branding After a Merger or Acquisition, with Donya Edler
During the episode, Donya talks to hosts Katie Cash and Judy Sparks about the critical period following the announcement of a merger or acquisition. She also shares powerful strategies for addressing employee concerns and building a new company culture for the resulting organization. Honesty, authenticity, and openness are the keys to smoothing the process in […]
The Art of the Pitch: AEC Marketing Strategies for Better Presentations, with Judy Sparks and Katie Cash
About Judy Sparks Judy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty marketing agency that has helped more than 150 companies across North America build stronger brands, implement effective communications, and develop winning strategies and proposals. Judy has worked in B2B marketing and sales roles exclusively since […]
Maximizing the Impact of AEC Proposals, with Jere Smith
About Jere Smith Jere Smith is the Director of Capital Improvements for Atlanta Public Schools, one of the nation’s largest urban school districts. He is also the President of the Construction Owners Association of America (COAA), and serves on the Atlanta Public Schools Career and Technical Education Advisory Board and the Clemson University Industry Advisory […]
AEC Marketing and The Benefits of Podcasting, with hosts Katie Cash and Judy Sparks and special guest Stephen Woessner
About Judy Sparks Judy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty AEC marketing agency that has helped more than 150 companies across North America build stronger brands, implement effective communications, and develop winning strategies and proposals. Judy has worked in B2B marketing and sales roles exclusively […]