When in a competitive market, it is essential to find innovative ways to reach your audience. Staying ahead of the trends makes the difference; doing things “the way they’ve always been done” does not help your company stand out as an industry leader. Being innovative, risky, and smart about the next move will ultimately drive your firm’s success. But what is the next innovative tool to help you stand out?

Taking that Step Ahead with Podcasting

You’ve heard of podcasting – a medium that was once a fringe source of entertainment or niche conversations. What you may not know is that podcasting has blossomed as a strategic marketing tool, becoming a go-to-market strategy that can further your company’s engagement with audiences.

As a platform, podcasts are effective. “The vast majority of podcasts [feature] business leaders, executives, and business owners trying to be helpful to an audience,” says Stephen Woessener, CEO of the top-rated Onward Nation Podcast for Business Owners,  Predictive ROI. Further, according to a 2019 study done by NPR and Edison, 51% of the US population listens to podcasts. Of that group, 56% listen to an average of seven podcasts per week. These numbers are expected to grow, turning podcasts into an opportunity to monetize target audiences and give them helpful, valuable content that they will absorb and share. Consumers want to hear from industry thought-leaders, which is why 64% of B2B buyers found podcasting to be valuable in the early stages of the buying process.

Due to the prevalent skills gap in the AEC industry, companies are also seeing an important trend: the buy-in audience is getting increasingly younger. People are also consuming information differently than in past years, becoming increasingly reliant on digital sources for information. Podcasts address these changes, helping audiences consume information while providing companies with a method to stay relevant in ways that will accommodate and sustain growth.

Boost Your Value Proposition

Podcasting has become an important platform, an opportunity to learn from global entrepreneurs and thought-leaders in virtually every industry. And yet, there is vast room for growth, especially for professional services and the AEC industry.

To stand out among competitors and increase ROI, AEC principals have to invest in new B2B marketing strategies. Through an innovative approach like podcasting, you can be a part of the information exchange that drives modern marketing practices. Podcasting offers your company a unique opportunity to expand your reach and position your company as an industry expert.

Want to learn more about how podcasting can help your business? Listen to our interview with Stephen Woessner of Predictive ROI now.