Let’s Talk M&A
The AEC industry is no stranger to technical jargon and acronyms. It’s almost as if we have our own little language sometimes. And yet, the best Technical Professional can read fundamental marketing terms such as “SEO” or “buyer persona” as a foreign language. On the other hand, words like “curtain walls” and “lean construction” may be clinical or buzzworthy but not truly understood by the marketing team. Then you add on the business and financial jargon commonly associated with M&A transactions, and you have the makings of misunderstanding, miscommunication, frustration, and wasted resources.
Let’s bridge the M&A communication gap!
If you need a partner to help you plan and communicate your upcoming M&A deal, we would love to be that partner.