Measuring Your M&A Efforts
It can sometimes be challenging to demonstrate how your M&A activity is impacting growth at your AEC firm. However, it is important for AEC marketing leaders to establish Key Performance Indicators (KPIs) to measure how effectively the firm’s “M&A efforts” and the “marketing and communication spend” related to the M&A announcement is performing. Having KPIs in place are critical to show what’s working and where there might be friction or market concern. Without it, decisions often result in a school-yard game of tug-a-war where the loudest Principal typically wins.
For some of you, our Guide to M&A KPIs may read like a foreign language. For others, enjoy the refresher. If you find yourself needing a partner to help you plan and communicate your upcoming M&A deal, we would love to be that partner.