So, I recently turned the big 5-0 (yep, I’m officially vintage). Throughout the day, my phone buzzed with warm birthday messages from family, friends, clients, and colleagues spanning several generations. It was fascinating to see how each generation has its unique way of showing love and affection, and of course, there were some hilarious moments, too (I’m looking at you, Gen Z).
As an AEC marketer, I’ve been pondering whether communication is an art or a science. Let’s face it, the technology we have at our fingertips today has impacted marketing communication in ways that previous generations never had to consider. But, with the workforce and buying audiences getting younger each year, it’s crucial for AEC marketers to capture data, utilize automation, and customize communication to internal and external audiences at scale. This is especially true for smaller and mid-size firms with fewer internal resources.
The AEC industry is currently facing a communication challenge like never before. For the first time, five generations are working in the industry at the same time. And with Millennials being the largest generation currently in the workforce, AEC marketers need to find ways to capture their attention – whether you are trying to recruit them or sell to them. So, let’s agree that it will take more than a few rounds of golf and dinners at conferences to stand out with this group.
As I toggled between email, texts, Facebook, Instagram, and LinkedIn, I found it fascinating how different generations chose to communicate their birthday wishes. From the Silent Generation to Gen Z, I was reminded how communication has evolved.
So, my milestone presented an opportunity to receive “Happy Birthday” messages from all five generations. Here are my takeaways.
The Silent Generation: Just Call, That’s All.
My family, friends, and mentors from the Silent Generation, born between 1925 and 1945, mostly reached out through phone calls and a few emails. Their heartfelt words carried a sense of nostalgia and the importance they place on interpersonal connections. Their phone calls were filled with laughter, reminiscing, and deep conversations that transported me back in time.
Baby Boomers: Traditional Values Meet New Conveniences
The Baby Boomers, born between 1946 and 1964, struck a balance between traditional and modern forms of communication. Many of them still value the personal touch of a phone call or a handwritten card, which they sent through snail mail. However, they also embraced newer technologies, sending emails and e-cards, acknowledging the convenience and efficiency of digital communication. The Baby Boomers’ ability to adapt to technological advancements while maintaining their appreciation for personal connections was evident in their warm and thoughtful birthday messages.
Generation X: The Texting Era
As for my friends and colleagues from Generation X, born between 1965 and 1980, text messages were their preferred mode of communication. Their well-wishes came in concise and heartfelt messages, showcasing their ability to connect with others in a fast-paced world. The instantaneous nature of text messages allowed for a steady stream of birthday cheer throughout the day. Some Gen Xers even tapped into their creativity, sending GIFs and emojis to add a touch of humor and personalization to their messages.
Millennials: Social Media Savvy
My Millennials friends and colleagues, born between 1981 and 1996, took to social media platforms to express their birthday wishes. From Facebook posts to Instagram stories, their messages were often accompanied by photos and memories from the past. Millennials were adept at navigating the digital realm, using various platforms to create a rich tapestry of birthday celebrations. Their messages were filled with affection and playfulness, demonstrating their ability to forge meaningful connections in a virtual environment.
Generation Z: Snap! Reel Fun!
Finally, the youngest generation, Generation Z, born between 1997 and 2012, embraced new technologies and apps to convey their birthday messages. Snapchat streaks, TikTok videos, and Instagram reels featured a plethora of creative and entertaining ways to celebrate my milestone. These digital natives displayed their prowess in utilizing the latest trends and innovations to send their wishes. While their communication style might seem impersonal or juvenile to some, their unique expressions of affection and friendship carried a charm of their own, and I admit, had me LOL.
My 50th birthday celebration offered a fascinating glimpse into the evolution of communication across generations. Each generation’s preferred mode of communication reflected their distinct values and experiences in an ever-changing world. From phone calls, cards, and emails to text messages and social media posts, I was reminded of the importance of embracing change while cherishing our unique connections with each generation. As I embark on the next chapter of my life, I am grateful for the diverse network of friends and colleagues that span generations, each contributing their own special touch to my golden milestone.
