Hi Friends,
Last month, my firm hosted our annual C-Suite + Marketing event, SmartWIN23, at the Porsche Experience Center in Atlanta. And, oh, what an experience it was! I watched grown-ups, men and women alike, tap into their inner child, grinning from ear to ear as they rode in their choice of performance vehicles, reunited with old colleagues, and made new friends.
The day was themed “Speed to Market with Account-Based Marketing” and focused on what I have labeled the Scalable Six – the six things I believe will impact a firm’s ability or inability to scale over the next decade:
1. Brand Strategy – The strength of your brand.
2. Communications – How you tell your story to external and internal audiences.
3. Account-Based Marketing – Aligning your sales and marketing spend around your highest value customers and prospects.
4. Digital Strategy – Recognizing that your buying audiences are getting younger, and they make relationships differently.
5. DEI and Community Investments – The future talent pool prioritize working for firms with strong commitments to diversity and community.
6. Data-Informed Sales Enablement – How you integrate technology in your pursuit strategies.
I walked away from the day inspired by our panelists, some of the smartest people I know. Marketing technology and automation were a common thread of conversation throughout the day.
We learned how firms automate their proposal processes, use data to inform sales decisions, and how ChatGPT is a game-changer for AEC marketers. Since then, I have been obsessed with ChatGPT, so much so that my team at Smartegies is demanding that I name it. So, what better way to name it than to ask it to name itself?
Pretty cool, right? I think I’ll go with Lex. As a writer, I wasn’t sure how much I would embrace ChatGPT. But then I realized it wouldn’t replace me as a writer. It will only help me achieve speed to market.
It’s a good day for A/E/C marketers! Embrace it!
