Your Host
Katie Cash
Katie is an architecture, engineering, and construction marketer with over 15 years of experience serving the AEC industry. Katie is an expert strategist who helps her clients win big projects through creative marketing methods. Katie believes in thinking outside the box and has a gift for tackling challenges by using innovative and unconventional solutions. Today, Katie serves as the Vice President of Smartegies, working alongside Judy to help clients achieve maximum impact in their marketing efforts.
Episodes
SmartWIN24 Speaker Spotlight: Greg Johnson – Enabling Your Growth Sherpas
Are you enabling the people at your firm to help you grow? Katie welcomes Greg Johnson, a partner at the distinguished MEP engineering firm Newcomb and Boyd to the podcast.…
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SmartWIN24 Speaker Spotlight: Brooke Lewis – Leveraging Mergers and Acquisitions to Build Your AEC Brand
Brooke Lewis, CPSM, Associate Director of Marketing for Stratus Team, LLC, sits down with Katie on today’s episode. Lewis oversees marketing across all firm locations and discusses her first-hand experience…
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SmartWIN24 Speaker Spotlight: Jeff Kinsler – Navigating the Media Multiverse in the AEC Industry
Jeff Kinsler, Senior Account Executive and Media Consultant for OUTFRONT Media joins the conversation today. Kinsler outlines OUTFRONT’s operations, highlighting its commitment to leveraging creative design for business growth. He…
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SmartWin24 Speaker Spotlight: Katie Harris – Communications Strategies for AEC M&A Success
Host Katie Cash chats with Smartegies Alliance Partner, Katie Harris. In this episode, Katie provides growth strategy insights for design, engineering, and development firms. She highlights the evolving marketing role…
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SmartWin24 Speaker Spotlight: Beth Ament – Diversifying the Tools in Your AEC Toolbox
Host Katie Cash sits down with Beth Ament – Associate Vice President, Senior Manager of Communications and Marketing at Epsten Group, a Salas O’Brien company. Together, they reflect on the…
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SmartWIN24 Speaker Spotlight: Joe Walker – Building Big Brands with Small Firms
Katie continues her speaker spotlight series with Joe Walker, the Founding Principal of Walker Architects and host of the “Design For An Agile World” podcast. The discussion centers on the…
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SmartWIN24 Insights: Secrets of AEC Brand Positioning
There are several things to consider when you are creating your brand and trying to differentiate it from others in the design and construction industry. Katie and Judy engage in…
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SmartWIN24 Speaker Spotlight: Eric Anest – Strategies for Successful M&A for AEC Firms
Eric shares insights from Salas O’Brien’s 30+ mergers that grew the company from 300 to over 2,500 employees. They discuss the importance of strategic communication for successful integration and talent…
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SmartWIN24 Speaker Spotlight: Mike Hoffman on the Application of Digital Marketing for AEC Firms
This SmartWIN24 speaker spotlight features Mike Hoffman, i-Heart Media’s Director of Brand Partnerships. He sits down with Katie Cash to talk about radio advertising’s effectiveness for B2B companies, with a…
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SmartWIN24 Speaker Spotlight: AEC Marketing Advancements with Scott Steiding
We’re kicking off a special series of episodes to introduce our brilliant lineup of SmartWIN24 speakers! We’re excited for you to get the opportunity to hear from each of them…
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Redefining AEC Marketing: Insights with Sarah Keane
In this brand new episode of AEC Marketing for Principals, we are joined by Sarah Keane, Marketing Principal for HOK. We have an in-depth conversation about the evolution of AEC…
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Surefire Ways to Use AI and CRMs In AEC Marketing with Frank Lazaro
No matter how you feel about it, advances in technology are like a snowball rolling downhill. You can’t stop it, but you can leverage its power! In today’s episode, Katie…
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