Your Host
Katie Cash
Katie is an architecture, engineering, and construction marketer with over 15 years of experience serving the AEC industry. Katie is an expert strategist who helps her clients win big projects through creative marketing methods. Katie believes in thinking outside the box and has a gift for tackling challenges by using innovative and unconventional solutions. Today, Katie serves as the Vice President of Smartegies, working alongside Judy to help clients achieve maximum impact in their marketing efforts.
Episodes
The Future of AEC Marketing: Embracing Innovation and Adapting to Change
Welcome to another episode of AEC Marketing for Principals! Hosts Katie and Judy are excited to have Greg Hart from PSMJ as their special guest. He’s joining them for an…
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Creating Data-Driven Client Experiences with Ryan Suydam
Host, Katie Cash, welcomes Ryan Suydam from Client Savvy in this brand-new episode of AEC Marketing for Principals. Katie and Ryan take you on a journey to explore the power…
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Navigating Change in the Construction Industry with Billy McElroy
In this episode, Katie and Judy welcome construction industry veteran Billy McElroy. As Co-Founder of Shell McElroy Construction Company, Billy has amassed 33 years of experience ranging from high-rise towers…
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Fifty and Fabulous: Tales of an AEC TruthTeller
Join us for a very special episode as we celebrate hitting two milestone numbers — our 50th episode and Judy Sparks’ 50th birthday! In this episode, Katie and Judy reflect…
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Inspiring Leadership with Dr. Crawford Loritts
When a company has a strong and authentic character, it can create a sense of trust and loyalty among consumers. In this episode, host Katie Cash is joined by guests…
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Shifting Gears: 6 Key Drivers for Growth in the Design and Construction Space
Episode 48 marks the start of season 5 of the AEC Marketing for Principals Podcast. This season is themed “Shifting Gears”. We will be interviewing exciting and impactful new guests…
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Importance of Sales in Design & Construction
In this episode, Katie Cash talks to Mark Wainwright and brings up the dreaded “S” word. SALES in design and construction. Mark is a marketing and sales professional with 25…
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The Business Side of Architecture with Ennis Parker
In this episode, Judy Sparks and Katie Cash chat with Ennis Parker. Ennis Parker is a Professor of Practice at Georgia Tech and a Principal at Parker|Bailey Advisors. He brings…
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Marketing to the Mind with Matt Handal
An out-of-the-box thinker, Matt’s passion is doing what others assume can’t be done. He is an aggressive marketer who has helped construction, engineering, architectural, and real estate consulting firms realize…
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Mercedes-Benz Stadium: A Look Back at the Journey
Bill Johnson, Senior Vice President and Design Principal for HOK Sports and Recreation and Entertainment Practice, discusses the design of the Mercedes-Benz Stadium in Atlanta. He describes how his team…
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Closing The DEI Gap
On this episode of AEC Marketing for Principals, our host Katie Cash is joined by Executive Vice President of Smartegies, Donya Edler, to discuss why Diversity, Equity and Inclusion (DEI)…
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Bridging the Gap: How the Employee Experience Shapes Client Experiences
On this episode of AEC Marketing for Principals, our host Katie Cash is joined by Senior Vice President of HITT Contracting, Ashley Campbell, and Smartegies CEO, Judy Sparks, to discuss…
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