Everything’s a Negotiation: How Effective Communication Drives Revenue

Episode 36:

On this episode of AEC Marketing for Principals, hosts Judy Sparks and Katie Cash are joined by Dan Oblinger and Allan Tsang of Oblinger and Tsang to discuss the power of negotiation, associative listening, and the different types of empathy. The duo emphasizes the distinct relationship between marketing and negotiation and why it’s important for a firm internally and externally.

What you’ll learn about in this episode:

  • ‘Seven Deadly Sins’ of communication
  • The negative side of “Associative Listening”
  • The When and How of the negotiation process
  • Different types of empathy

Additional Resources:
https://oblingertsang.com/

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