How Data and Technology Can Drive Revenue and What Your Firm Should be Doing to Take Advantage

Episode 40:

The AEC industry is becoming more and more reliant on technology. From project tracking to timekeeping to accounting, everything is going digital. Cloud-based technology allows firms to stay up-to-date and on track, anywhere in the world.

On this episode of AEC Marketing for Principles podcast, host Katie Cash is joined by Lindsay Diven, a full-time consultant with Full Sail Partners and a Deltek CRM expert, to discuss how utilizing technology in a strategic way can give firms a competitive advantage. Lindsay also discusses her project Marketers Take Flight, an online resource for marketing professionals new to the AEC industry.

What You Will Learn:

  • How CRM can track Data
  • Why this gives firms an advantage
  • Why sales and marketing need to work together
  • The revenue impact of a successful CRM integration
  • Resources for new marketing professionals

Additional Resources:

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