How Data and Technology Can Drive Revenue and What Your Firm Should be Doing to Take Advantage
The AEC industry is becoming more and more reliant on technology. From project tracking to timekeeping to accounting, everything is going digital. Cloud-based technology allows firms to stay up-to-date and on track, anywhere in the world.
On this episode of AEC Marketing for Principles podcast, host Katie Cash is joined by Lindsay Diven, a full-time consultant with Full Sail Partners and a Deltek CRM expert, to discuss how utilizing technology in a strategic way can give firms a competitive advantage. Lindsay also discusses her project Marketers Take Flight, an online resource for marketing professionals new to the AEC industry.
What You Will Learn:
- How CRM can track Data
- Why this gives firms an advantage
- Why sales and marketing need to work together
- The revenue impact of a successful CRM integration
- Resources for new marketing professionals