How Data and Technology Can Drive Revenue and What Your Firm Should be Doing to Take Advantage
Episode 40:
The AEC industry is becoming more and more reliant on technology. From project tracking to timekeeping to accounting, everything is going digital. Cloud-based technology allows firms to stay up-to-date and on track, anywhere in the world.
On this episode of AEC Marketing for Principles podcast, host Katie Cash is joined by Lindsay Diven, a full-time consultant with Full Sail Partners and a Deltek CRM expert, to discuss how utilizing technology in a strategic way can give firms a competitive advantage. Lindsay also discusses her project Marketers Take Flight, an online resource for marketing professionals new to the AEC industry.
What You Will Learn:
- How CRM can track Data
- Why this gives firms an advantage
- Why sales and marketing need to work together
- The revenue impact of a successful CRM integration
- Resources for new marketing professionals
Additional Resources:
https://www.fullsailpartners.com/
https://www.marketerstakeflight.com/
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