AEC marketing is evolving beyond proposals and pursuits. In this episode, Katie Cash sits down with Justin Davidson to discuss how JE Dunn, one of the country’s leading construction management firms, built dedicated marketing support around its Industrial and Manufacturing business unit and transformed marketing into a strategic driver of growth. The conversation explores how market-focused marketing helps firms move upstream, align marketing and business development, shape demand, and support long-term growth.
In this episode, you’ll learn:
- How JE Dunn built brand equity in the industrial and manufacturing market
- Why dedicated vertical market marketing creates stronger alignment with business development
- How marketers can support pre-positioning and growth before an RFP is released
- Why digital presence matters as owners increasingly research firms online
- The role of video content and content strategy in construction marketing
- How AI-optimized search is changing firm visibility and discovery
- What it takes for AEC marketers to move from production support to strategic leadership
Connect with Justin Davidson, Marketing Director – Advanced Facilities Group, JE Dunn on LinkedIn.
Learn more about JE Dunn.
Connect with Katie Cash on LinkedIn.
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Transcript:
Check out the transcript for this episode here.
