People remember stories, not facts—and that’s why your case studies might be your strongest marketing tool.
Leslie Blaize, freelance content strategist and case study expert at Blaize Communications, joins host Katie Cash to dig deep into the power of storytelling in AEC marketing. Together, they explore why a well-crafted client success story is more than a nice-to-have. It’s a bottom-of-the-funnel essential that helps position your firm as a trusted partner, even in unfamiliar markets. Leslie offers practical advice on how to interview clients, repurpose content across channels, and work smarter with technical teams.
By centering your clients in the narrative and connecting strategy to storytelling, your case studies can build trust, showcase results, and win more work.
Tune in for tips that will sharpen your proposals and energize your marketing efforts.
Topics discussed in this episode:
- AEC marketing
- case studies
- client success stories
- proposal development
- storytelling in AEC
- procurement strategy
Connect with Leslie Blaize, CPSM, Blaize Communications:
LinkedIn- https://www.linkedin.com/in/freelance-writer-architecture-engineering-construction/
Website- https://blaizecommunications.com/
Connect with Katie: https://www.linkedin.com/in/kacash
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Transcript:
Check out the transcript for this episode here.
