Professional Marketing Tools for AEC Firms
The architecture, engineering, and construction industry demands specialized marketing tools for AEC firms that traditional strategies simply can’t deliver. Whether you’re a principal looking to strengthen your firm’s positioning or a marketer seeking cutting-edge tactics, having the right resources at your fingertips makes all the difference.
Stay Connected Across Multiple Channels
Success in AEC marketing resources requires consistent learning and adaptation. Our comprehensive suite of resources ensures you’re never without the insights you need.
From weekly podcast episodes featuring industry pioneers to tactical training sessions that transform how you approach proposals, every tool we offer is designed with one goal in mind: helping your firm win more work.
The beauty of our resource ecosystem lies in its interconnectedness. Listen to a podcast episode about positioning strategy, then dive into a SmartSKILLS session to learn how to execute it. Read a blog post about emerging trends, then get Judy’s unfiltered take in the Sparks Newsletter. Each resource complements the others, creating a complete learning experience that meets you wherever you are in your marketing journey.
Explore Smartegies’ curated library of resources and tools—designed to help architecture, engineering, and construction firms sharpen their strategy, boost visibility, and win more work. From actionable guides to expert insights, everything you need to lead with confidence is just a click away.
Podcast
AEC Marketing for Principals
Now streaming Season 7, our podcast has featured over 80 episodes with top AEC executives, marketers, and business development professionals. Hosted by Smartegies Senior VP of Strategy, Katie Cash, each episode delivers candid conversations about strategy, leadership, and growth, straight from those shaping the industry. Whether you’re looking to enhance your firm’s marketing efforts or seeking inspiration from industry leaders, our podcast offers actionable insights to drive your success.
SmartSKILLS™
Real-World Skills for AEC Marketers Who Want to Win Smarter
SmartSKILLS™ is a live event series built for marketers on the front lines. The ones juggling deadlines, redlines, and last-minute pursuits.
Each session gives you direct access to the strategies, tools, and frameworks Smartegies uses every day to help AEC and CRE firms grow. No fluff. No filler. Just practical skills you can put to work immediately, whether you’re writing proposals, guiding strategy, or leading with a lean team.
Class 01: AI for Proposals is enrolling now.
Newsletter
The Sparks Newsletter
When Judy Sparks, Smartegies founder and CEO, has something to say, you know it’s worth listening to. As the AEC Truthteller, Judy doesn’t sugarcoat the realities of the industry or waste time on theory. Instead, she delivers raw, unfiltered insights from the front lines of AEC marketing and business development, tackling the real challenges that firms like yours grapple with every day.
The Sparks Newsletter doesn’t follow a set schedule—it drops only when Judy has something important to share. No fluff, no filler—just real talk about what’s actually happening and what you need to know to stay ahead. If you’re new to the newsletter, take a minute to check out the archives. You’ll find hard truths, bold strategies, and insights that cut through the noise.
Don’t miss the next one! Subscribe now and get the real story from the front lines.
Blog
Strategies, Trends & Insights for AEC Growth
Our blog is where the Smartegies team shares practical advice, insider tips, and proven strategies to help your firm stay competitive and drive results. Whether you’re looking for marketing hacks, business development insights, or talent strategies, our staff brings their expertise to the forefront, giving you the tools to make informed decisions and keep your firm moving forward.
Partnerships
Strategic Technology Partnerships
- HubSpot As a certified HubSpot Solutions Partner, we help AEC firms implement CRMs and marketing automation tools that align with how your business actually works.
- Mailchimp As a listed Mailchimp Expert, we craft email marketing and automation strategies that speak to AEC audiences, shorten sales cycles, and generate measurable growth.
- OpenAsset As an OpenAsset Partner, we help AEC firms organize project imagery, team bios, and proposal assets in one intuitive, searchable DAM built for the built environment.
Interested in how we can help your business grow?
How often is new content added to your resources?
The AEC Marketing for Principals podcast releases new episodes weekly during active seasons. Our blog publishes multiple times per month with fresh insights from team members. The Sparks Newsletter arrives whenever Judy has critical insights to share—no predictable schedule, just timely wisdom when it matters most. SmartSKILLS sessions are offered throughout the year based on demand and industry needs.
Are these resources only for marketers, or can principals and BD professionals benefit too?
While marketers will find tremendous value, our resources are intentionally designed for everyone involved in firm growth. Principals gain strategic perspectives on positioning and leadership, business development professionals discover tactics for relationship building, and marketers learn hands-on skills for execution. The podcast name itself—AEC Marketing for Principals—reflects our commitment to reaching decision-makers at every level.
Do I need to be a Smartegies client to access these resources?
Absolutely not. Our podcast, blog, and newsletter are freely available to anyone in the AEC community. We believe in elevating the entire industry, not just our client base. SmartSKILLS training sessions require enrollment, but they’re open to all AEC professionals seeking to sharpen specific skills regardless of whether they work with Smartegies.
What makes the Sparks Newsletter different from other industry newsletters?
Unlike predictable weekly digests filled with curated links, the Sparks Newsletter delivers Judy’s authentic voice when she has something genuinely important to say. There’s no filler content or forced publishing schedule. When you receive a Sparks Newsletter, you know it contains insights worth your time—direct, honest perspectives on what’s really happening in AEC marketing and what you should do about it.