A Full-Funnel Approach
We work best with firms that desire growth and are open to trying new things.
At Smartegies, we understand that scaling an AEC firm requires a strategic approach. That’s why we’ve developed the Scalable 6 Framework™, a comprehensive methodology built around six critical areas that will shape your firm’s ability to grow and thrive over the next decade.
The Scalable 6 Framework™ ensures that your efforts in branding, communication, ABM, digital strategy, sales enablement and talent acquisition work in harmony, driving sustainable growth and positioning your firm for long-term success.
The Scalable 6 Framework™ is the culmination of over 15 years of experience working with more than 300 commercial real estate, design, engineering, and construction firms across the U.S. and Canada. Throughout this journey, we’ve discovered that whether your firm is large or small, you will inevitably grapple with one or more of these six things to advance to your next level of growth. What makes this even more challenging is that decisions in one area inevitably influence outcomes in the others.
Our framework is designed to help firm leaders develop a comprehensive strategy that considers all six areas and aligns your business development and marketing resources around the firm’s highest-value targets. By doing so, we empower you to expand your share of wallet with existing customers, attract new customers, and most importantly, increase the three R’s: Reputation, Relationships, and Revenue.
Comprehensive Stand-Alone Services
Just need help in one area? Not a problem. At Smartegies, we offer comprehensive, stand-alone services across six critical disciplines: branding, communications, account-based marketing and sales (ABM/S), digital strategy, sales enablement, and talent strategy. Whether you require a targeted initiative or full execution support, we act as an extension of your in-house team, providing expertise and hands-on implementation to meet your firm’s specific goals. Our services are designed to function independently or as part of a larger integrated strategy, giving you the flexibility to scale your efforts as needed.
Our goal is simple: to provide AEC firms with the right mix of strategic leadership and production support so you can scale efficiently and effectively.
Our services include:
1
Comprehensive Branding
In an industry where differentiation is key, we help your brand stand out from the sea of AEC sameness. Our brand development services are designed to position you for your next level of growth. From brand strategy and messaging to visual identity and positioning, we ensure your brand resonates with both clients and employees.
Communications
Your story is your most powerful asset. We craft and amplify your unique narrative, making it compelling and attractive to both clients and top talent. Our communications services include public relations, internal communications, M&A integration, and thought leadership, ensuring consistent messaging across all channels. Effective communication isn’t just about being seen; it’s about making people want to work with you.
2
3
Account-Based Marketing and Sales
Internal alignment is critical when targeting your highest-value clients and prospects. Our proven ABM/S strategies focus on identifying and engaging your ideal customers through highly personalized campaigns. By aligning sales and marketing efforts, we help you maximize ROI and secure long-term partnerships.
Digital Strategy
The digital landscape is ever-evolving, and staying ahead requires a data-driven approach. We build and optimize your digital ecosystem to raise awareness, generate marketing qualified leads (MQLs), and drive conversions. From websites and SEO to social media and digital advertising, we ensure your online presence supports your business growth goals.
4
5
Sales Enablement
Winning work in the AEC industry requires more than just technical expertise and relationships; it demands a strategic approach to RFQ/P responses, pitch development, and presentations. Our sales enablement services include proposal development, pursuit strategies, and interview coaching to ensure your team is always prepared to make a strong impression and close deals.
Talent Strategy
In the design and construction industry, success hinges on the expertise of your people. Our Talent Strategy services help firms attract, develop, and retain top candidates through targeted recruitment campaigns, employer branding, and employee engagement programs. By positioning your experts as industry leaders, we help you build a team that not only delivers but differentiates your firm in a competitive market.
