Introducing: SmartSKILLS™
by Smartegies
For Principals Who Want Results.
For Marketers Who Want to Win.
AEC marketing has changed more in the last 3 years than in the previous 30.
Firms that keep relying on outdated tactics or under-trained teams are falling behind — fast.
Whether you’re onboarding new hires or upskilling experienced marketers, SmartSKILLS™ is the training series built for the way AEC firms grow today: faster, leaner, and with far more pressure to prove value.
Modern Marketing Training for AEC Teams Who Need to Get It Right ... Right Now
WHY
Why SmartSKILLS Exists
Because marketing leaders are tired of being the last to know about the RFQ.
Because proposal deadlines aren’t slowing down.
Because AI isn’t a threat: it’s a power tool.
Because LinkedIn is no longer optional.
Because even senior AEC marketers need better digital instincts, faster workflows, and more business fluency.
WHAT
What Makes SmartSKILLS Different
This is not fluff.
This is not theory.
This is not recycled B2C advice.
SmartSKILLS is built by the AEC strategists at Smartegies, the same team trusted by owners, developers, and 300+ AEC brands to increase win rates, align marketing and BD, and scale results.
Our team teaches what we actually do for our clients.
WHO
Designed For
Marketing Managers & Directors looking to sharpen their team’s skills.
Proposal Coordinators ready to grow into strategic roles.
CMOs and Principals who want real ROI from their marketing function.
THE RESULT
The Outcome
Smarter marketing. Not harder marketing.
SmartSKILLS turns overwhelmed marketing teams into aligned, strategic contributors who help your firm win more work — and spend less time doing it.
What Your Team Will Learn
AEC Business Savvy
How firms really make money and how marketing impacts margin
AI for AEC Marketers
Real ways to use AI to speed up bios, project write-ups, and thought leadership
Proposal Efficiency
Cut hours off proposal production using SmartTemplates and AI
Sales Enablement
How to position your firm at every stage of the pursuit
Digital Strategy
What works (and what doesn’t) for AEC on LinkedIn and Google
Internal Influence
How marketers can lead without authority and get buy-in from technical staff
Approach
Built Around What Smartegies Believes
- That AEC marketing should be measured by business outcomes, not page counts
- That BD, marketing, and operations should row in the same direction
- That AI doesn’t replace talent; it multiplies it
- That the real skill gap in this industry is strategic thinking
Account-Based Marketing for AEC Firms
How to Build a Smarter Pursuit Strategy
Most AEC firms say they do “targeted marketing.” However, few are doing Account-Based Marketing, and even fewer are doing it well.
In this SmartSKILLS™ session, we’re breaking down what ABM really is, why it works in the AEC industry, and how to align your efforts across marketing, BD, and operations to drive growth. You’ll learn how Smartegies builds ABM strategies that move the needle from identifying high-value targets to executing campaigns that convert.
This is not about buying software or hiring influencers. This is about focus. About putting your time, your team, and your dollars toward the prospects and clients that matter most and tracking real return.
We’ll cover:
- What ABM looks like in the AEC context (beyond the buzzwords)
- How to prioritize high-value targets and expand share of wallet
- Aligning your BD, marketing, and operations teams around a shared pursuit plan
- Examples of successful ABM strategies in action—from public sector wins to private development growth
- How to measure success without overcomplicating it
This class is for AEC marketers, seller-doers, and firm leaders who are tired of the “random acts of marketing” and want a smarter way to grow. Whether your goal is to win more of the right work, cross-sell to existing clients, or make better use of limited BD resources, this session will give you the playbook.
Because in today’s market, chasing everything means winning nothing. ABM helps you choose what matters—and win it.