Introducing: SmartSKILLS™
by Smartegies
For Principals Who Want Results.
For Marketers Who Want to Win.
AEC marketing has changed more in the last 3 years than in the previous 30.
Firms that keep relying on outdated tactics or under-trained teams are falling behind — fast.
Whether you’re onboarding new hires or upskilling experienced marketers, SmartSKILLS™ is the training series built for the way AEC firms grow today: faster, leaner, and with far more pressure to prove value.
Modern Marketing Training for AEC Teams Who Need to Get It Right ... Right Now
WHY
Why SmartSKILLS Exists
Because marketing leaders are tired of being the last to know about the RFQ.
Because proposal deadlines aren’t slowing down.
Because AI isn’t a threat: it’s a power tool.
Because LinkedIn is no longer optional.
Because even senior AEC marketers need better digital instincts, faster workflows, and more business fluency.
WHAT
What Makes SmartSKILLS Different
This is not fluff.
This is not theory.
This is not recycled B2C advice.
SmartSKILLS is built by the AEC strategists at Smartegies, the same team trusted by owners, developers, and 300+ AEC brands to increase win rates, align marketing and BD, and scale results.
Our team teaches what we actually do for our clients.
WHO
Designed For
Marketing Managers & Directors looking to sharpen their team’s skills.
Proposal Coordinators ready to grow into strategic roles.
CMOs and Principals who want real ROI from their marketing function.
THE RESULT
The Outcome
Smarter marketing. Not harder marketing.
SmartSKILLS turns overwhelmed marketing teams into aligned, strategic contributors who help your firm win more work — and spend less time doing it.
What Your Team Will Learn
AEC Business Savvy
How firms really make money and how marketing impacts margin
AI for AEC Marketers
Real ways to use AI to speed up bios, project write-ups, and thought leadership
Proposal Efficiency
Cut hours off proposal production using SmartTemplates and AI
Sales Enablement
How to position your firm at every stage of the pursuit
Digital Strategy
What works (and what doesn’t) for AEC on LinkedIn and Google
Internal Influence
How marketers can lead without authority and get buy-in from technical staff
Approach
Built Around What Smartegies Believes
- That AEC marketing should be measured by business outcomes, not page counts
- That BD, marketing, and operations should row in the same direction
- That AI doesn’t replace talent; it multiplies it
- That the real skill gap in this industry is strategic thinking
LinkedIn for Seller-Doers
SmartSKILLS™ Live: LinkedIn for Seller-Doers
Give your profile purpose. Use your presence to build pipeline.
AEC business development has changed—and LinkedIn is no longer optional. Whether you’re chasing public contracts or cultivating private clients, your digital presence is part of the buyer’s decision-making process. This fast-paced session is built specifically for seller-doers and marketing leaders who want to use LinkedIn as a modern BD tool—without spending hours a week online..
You’ll learn how to:
- How to quickly optimize your personal LinkedIn profile for credibility, visibility, and trust
- Daily, weekly, and monthly BD actions you can take in just 15 minutes
- Smart ways to grow your network, research prospects, and keep your firm top-of-mind with the right people
- Tips for engaging with clients, partners, and even competitors—without sounding salesy
This is a hands-on session. Attendees are encouraged to be logged into LinkedIn and follow along during the training.