Introducing: SmartSKILLS™
by Smartegies
For Principals Who Want Results.
For Marketers Who Want to Win.
AEC marketing has changed more in the last 3 years than in the previous 30.
Firms that keep relying on outdated tactics or under-trained teams are falling behind — fast.
Whether you’re onboarding new hires or upskilling experienced marketers, SmartSKILLS™ is the training series built for the way AEC firms grow today: faster, leaner, and with far more pressure to prove value.
Modern Marketing Training for AEC Teams Who Need to Get It Right ... Right Now
WHY
Why SmartSKILLS Exists
Because marketing leaders are tired of being the last to know about the RFQ.
Because proposal deadlines aren’t slowing down.
Because AI isn’t a threat: it’s a power tool.
Because LinkedIn is no longer optional.
Because even senior AEC marketers need better digital instincts, faster workflows, and more business fluency.
WHAT
What Makes SmartSKILLS Different
This is not fluff.
This is not theory.
This is not recycled B2C advice.
SmartSKILLS is built by the AEC strategists at Smartegies, the same team trusted by owners, developers, and 300+ AEC brands to increase win rates, align marketing and BD, and scale results.
Our team teaches what we actually do for our clients.
WHO
Designed For
Marketing Managers & Directors looking to sharpen their team’s skills.
Proposal Coordinators ready to grow into strategic roles.
CMOs and Principals who want real ROI from their marketing function.
THE RESULT
The Outcome
Smarter marketing. Not harder marketing.
SmartSKILLS turns overwhelmed marketing teams into aligned, strategic contributors who help your firm win more work — and spend less time doing it.
What Your Team Will Learn
AEC Business Savvy
How firms really make money and how marketing impacts margin
AI for AEC Marketers
Real ways to use AI to speed up bios, project write-ups, and thought leadership
Proposal Efficiency
Cut hours off proposal production using SmartTemplates and AI
Sales Enablement
How to position your firm at every stage of the pursuit
Digital Strategy
What works (and what doesn’t) for AEC on LinkedIn and Google
Internal Influence
How marketers can lead without authority and get buy-in from technical staff
Approach
Built Around What Smartegies Believes
- That AEC marketing should be measured by business outcomes, not page counts
- That BD, marketing, and operations should row in the same direction
- That AI doesn’t replace talent; it multiplies it
- That the real skill gap in this industry is strategic thinking
Multichannel Marketing for AEC: What WINNING Firms Are Doing Differently
SmartSKILLS™ Live: Multichannel Marketing for AEC — Presented with Mailchimp
In an industry built on relationships, visibility is everything — but many AEC firms are relying on disconnected efforts that don’t work together.
Your business development team is building relationships.
Your marketing team is sending emails and posting on social.
Your website is generating inquiries.
But if those channels aren’t connected, you’re missing opportunities and wasting effort.
That’s why Smartegies and Mailchimp are teaming up for this month’s SmartSKILLS™ session: Multichannel Marketing for AEC.
Join us for a live, one-hour workshop built specifically for AEC firm leaders and marketers who want to connect their marketing, automate their outreach, and prove ROI across every channel that drives business growth.
You’ll learn how to:
- Align marketing and BD efforts across email, social, and digital platforms
- Automate outreach and follow-up so your firm stays visible without burning out your team
- Track performance and ROI so you know exactly what’s driving your pipeline
- Use email strategically — not as a broadcast, but as a high-ROI, relationship-nurturing tool
Despite the rumors, email is not dead. In fact, it’s still the highest-performing channel in B2B marketing, delivering up to $42 for every $1 spent.
The difference today is that winning firms are using automation and integrated data to make every touchpoint count.
Join experts from Smartegies and Mailchimp as we show you how to bring it all together — with the tools and strategies that make your marketing smarter, not harder.