Introducing: SmartSKILLS™
by Smartegies
For Principals Who Want Results.
For Marketers Who Want to Win.
AEC marketing has changed more in the last 3 years than in the previous 30.
Firms that keep relying on outdated tactics or under-trained teams are falling behind — fast.
Whether you’re onboarding new hires or upskilling experienced marketers, SmartSKILLS™ is the training series built for the way AEC firms grow today: faster, leaner, and with far more pressure to prove value.
Modern Marketing Training for AEC Teams Who Need to Get It Right ... Right Now
WHY
Why SmartSKILLS Exists
Because marketing leaders are tired of being the last to know about the RFQ.
Because proposal deadlines aren’t slowing down.
Because AI isn’t a threat: it’s a power tool.
Because LinkedIn is no longer optional.
Because even senior AEC marketers need better digital instincts, faster workflows, and more business fluency.
WHAT
What Makes SmartSKILLS Different
This is not fluff.
This is not theory.
This is not recycled B2C advice.
SmartSKILLS is built by the AEC strategists at Smartegies, the same team trusted by owners, developers, and 300+ AEC brands to increase win rates, align marketing and BD, and scale results.
Our team teaches what we actually do for our clients.
WHO
Designed For
Marketing Managers & Directors looking to sharpen their team’s skills.
Proposal Coordinators ready to grow into strategic roles.
CMOs and Principals who want real ROI from their marketing function.
THE RESULT
The Outcome
Smarter marketing. Not harder marketing.
SmartSKILLS turns overwhelmed marketing teams into aligned, strategic contributors who help your firm win more work — and spend less time doing it.
What Your Team Will Learn
AEC Business Savvy
How firms really make money and how marketing impacts margin
AI for AEC Marketers
Real ways to use AI to speed up bios, project write-ups, and thought leadership
Proposal Efficiency
Cut hours off proposal production using SmartTemplates and AI
Sales Enablement
How to position your firm at every stage of the pursuit
Digital Strategy
What works (and what doesn’t) for AEC on LinkedIn and Google
Internal Influence
How marketers can lead without authority and get buy-in from technical staff
Approach
Built Around What Smartegies Believes
- That AEC marketing should be measured by business outcomes, not page counts
- That BD, marketing, and operations should row in the same direction
- That AI doesn’t replace talent; it multiplies it
- That the real skill gap in this industry is strategic thinking
Budgeting for What’s Next: The 2026 Must-Haves for AEC Firms
The way AEC firms allocate marketing and business development dollars is changing, and 2026 will require new line items that most firms haven’t planned for yet. From AI-powered tools and digital platforms to training the next generation of seller-doers, the firms that get ahead of these investments will see measurable returns, while those who delay risk falling behind.
In this session, we’ll explore the critical areas every firm should be budgeting for in 2026, including:
- Emerging technologies that are no longer optional
- Marketing automation and AI investments that fuel growth
- Content, thought leadership, and digital strategies that build trust at the top of the funnel
- Training, recruiting, and retention strategies to keep your talent competitive
- Shifting leadership expectations and how to budget for them
Participants will walk away with a clear picture of what’s new, what’s next, and how to set a budget that positions their firm for growth and resilience in the year ahead.