Judy Sparks

Founder and CEO

Judy Sparks is the Founder and CEO of Smartegies. With over 30 years of experience in B2B sales and marketing, she partners directly with AEC firm leaders to drive growth through smart branding, targeted strategy, and full-funnel marketing. Known for her candid, no-fluff approach, Judy has helped organizations across North America strengthen their position in competitive markets and win work that moves their business forward.


Before founding Smartegies in 2008, Judy served as Chief Marketing Officer for a global design-build firm, where she managed a $5M marketing budget and helped grow the company from $250M to more than $700M in five years. Today, she brings that same enterprise mindset to mid-sized firms ready to scale. She is also the creator of the Scalable 6™ Framework, a strategic model used to align branding, communications, digital, sales enablement, and ABM to deliver measurable business impact.

A frequent speaker and panelist, Judy has led sessions for national and regional chapters of AIA, ACEC, SMPS, and PSMJ, among others, sharing insights on marketing strategy, business development, and the evolving buyer landscape. She also teaches marketing at Georgia Tech, where she developed the most recent curriculum for the School of Building Construction and has taught within the School of Architecture.

Based in Atlanta, Judy enjoys traveling with her husband and son, cheering for Atlanta United, and supporting her son’s competitive dance journey.

Follow Judy Sparks on LinkedIn.