Training & Coaching for AEC Pros
Developing Future-Ready Teams Who Win
Our training programs are unlike anything else in the industry — purpose-built to give your team a competitive edge in the AEC landscape. When the Georgia Institute of Technology’s Building Construction school recognized the need for specialized marketing education in their curriculum, they asked our founder, Judy Sparks, to develop and teach it. The result is a one-of-a-kind training program rooted in real-world application and strategic insight.
Whether your focus is building presentation confidence, mastering seller-doer techniques, or training AEC marketers to excel, our approach delivers unmatched depth and relevance. Others may offer training, but no one does it like Smartegies.
At Smartegies, we offer targeted training programs for two key audiences
Audiences
Marketing Professionals
Our training for marketing professionals is centered around mastering a full-funnel approach. We equip your team with the skills and strategies needed to drive demand at the top of the funnel, nurture leads through the middle, and support closing deals at the bottom. From positioning your brand and executing targeted campaigns to crafting effective RFQs and RFPs, we ensure that marketers are prepared to strategically support business growth across every stage of the buyer’s journey.
Seller-Doers
For technical professionals tasked with both project delivery and business development, we offer training in client engagement, opportunity identification, and relationship building. Topics include LinkedIn basics, LinkedIn Sales Navigator, and interview coaching.
