Create Compelling Content Through the Use of Buyer Personas
The AEC industry utilizes a very individualized relationship-driven sales process. Our industry has a much more intimate relationship with clients, however tend to focus their website copy, marketing materials and […]
Listen to Smartegies AEC Clients on the Radio
Here are Smartegies’ client interviews on 640 AM Talk Radio’s The Sully Show. The broadcast was recorded LIVE on October 5, 2015 from the Georgia Built Invitational Golf Tournament at Cuscowilla on Lake […]
ABC’s of AEC Marketing for Technical Professionals
Many times the AEC Marketing and Sales Staff is headed up by a Technical Professional was educated almost solely in their area of expertise. Fundamental marketing terms such as “SEO” or “buyer […]
