Archive for October 2015
Create Compelling Content Through the Use of Buyer Personas
The AEC industry utilizes a very individualized relationship-driven sales process. Our industry has a much more intimate relationship with clients, however tend to focus their website copy, marketing materials and e-mail marketing strategies on generic topics that bore their market rather than engage them. In an industry so relationship-driven, why can it be so difficult…
Read MoreListen to Smartegies AEC Clients on the Radio
Here are Smartegies’ client interviews on 640 AM Talk Radio’s The Sully Show. The broadcast was recorded LIVE on October 5, 2015 from the Georgia Built Invitational Golf Tournament at Cuscowilla on Lake Oconee. Click on each person’s name to listen to their interview. Mike Lentz, Principal and Director of the Mixed-Use/Retail Studio, Wakefield Beasley & Associates (Length 6:25)…
Read MoreABC’s of AEC Marketing for Technical Professionals
Many times the AEC Marketing and Sales Staff is headed up by a Technical Professional was educated almost solely in their area of expertise. Fundamental marketing terms such as “SEO” or “buyer persona” can be a foreign language to an architect. On the other hand, words like “curtain walls” and “site grading” may be unfamiliar to the marketing…
Read More