98% of B2B Marketers share that Content Marketing has become the core of their marketing strategy. [i] For the AEC industry, however, many organizations have continued to focus their marketing efforts on informative brochures, referrals from satisfied clients, and attendance at large networking conferences. Although these strategies have generated results, they can be costly, time…

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In the AEC industry, we execute impressive projects. It is natural to want to share our past successes with potential clients and use those accomplishments as the focal point in our marketing. All of that is fine if that information helps the prospect make their final decision. Remember our blog post about the Buyer’s Journey?…

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