Archive for July 2019
Sales, Marketing, and Business Development – What’s the Difference?
Sales, marketing, and business development are terms used in a seemingly interchangeable fashion throughout the AEC industry. But, as you build your company project by project, these three processes play…
Read MorePicking Up the Slack: AEC Marketing as a Company-Wide Effort
Morrison Hershfield is one of North America’s leading, multidisciplinary engineering firms, where Scott Steiding serves as a Vice President and oversees sales and marketing operations for the firm. Unlike many…
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