Sales, marketing, and business development are terms used in a seemingly interchangeable fashion throughout the AEC industry. But, as you build your company project by project, these three processes play different roles and it is important to understand the distinguishing factors for each one. Judy Sparks has experience dealing with all three corners of the…

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Morrison Hershfield is one of North America’s leading, multidisciplinary engineering firms, where Scott Steiding serves as a Vice President and oversees sales and marketing operations for the firm. Unlike many business leaders, Steiding does not approach sales and marketing with a strictly organic or instinctive mentality. In this episode of AEC Marketing for Principals, Steiding…

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