Archive for November 2022

Many AEC firms have growth strategies that include M&A activity but inking the deal is only part of the journey. Life after the transaction is where the real success occurs and where real growth and market penetration and maturity is realized or fails. Selling staff members on the benefits of the new M&A is an…

It can sometimes be challenging to demonstrate how your M&A activity is impacting growth at your AEC firm. However, it is important for AEC marketing leaders to establish Key Performance Indicators (KPIs) to measure how effectively the firm’s “M&A efforts” and the “marketing and communication spend” related to the M&A announcement is performing. Having KPIs…

The AEC industry is no stranger to technical jargon and acronyms. It’s almost as if we have our own little language sometimes. And yet, the best Technical Professional can read fundamental marketing terms such as “SEO” or “buyer persona” as a foreign language. On the other hand, words like “curtain walls” and “lean construction” may…