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Strategic Insight
Plans of action, master ideas, and leadership pieces
Picking Up the Slack: AEC Marketing as a Company-Wide Effort
Morrison Hershfield is one of North America’s leading, multidisciplinary engineering firms, where Scott Steiding serves as a Vice President and…
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Steps to Branding Success in Mergers and Acquisitions
Mergers and acquisitions (M&A’s) are becoming more of a norm due to the current economic climate and lack of succession…
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Don’t Lose it in the Interview!
We hear it all the time: firms make the shortlist and approach the interview with the mindset that it’s “ours…
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9 Recommended Presentation Strategies in AEC
At Smartegies, we have found that teams can make it or break it in an interview. Many times, one team…
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Innovation to Reach Your Audience
When in a competitive market, it is essential to find innovative ways to reach your audience. Staying ahead of the…
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Who Are the Brand Ambassadors in the AEC Industry? Your Employees!
Firms will develop a strong brand promise, corporate mission and unique value proposition, but often fail to market the message internally.…
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7 Branding Steps for Architecture, Engineering & Construction Firms
If your competition understands branding and you don’t, then you are probably losing market share and revenue! Many Architects, Engineers, and Construction (AEC)…
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5 Essential Brand Elements for any AEC Firm
The AEC industry is a highly competitive space where differentiation can make the difference between winning multi-million dollar projects or…
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