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Strategic Insight
Plans of action, master ideas, and leadership pieces
The Importance of Building a Brand Communication Platform
What is a Brand Communication Platform? A brand communication platform is the set of associations that clients and consumers connect…
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COVID-19 and the Shifting Economy: How to Adapt through Digitization and Technology
It’s been several months since COVID-19 disrupted our daily lives, and we are just now beginning to see its economic…
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AEC Companies Communication During a Social Movement: Companies that Inspire Us
When an entire country is faced with uncertainty and unrest, it can be difficult for firms to know the right…
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The State of the AEC Industry: An Owner’s Perspective
The state of the AEC industry has drastically shifted during the first half of 2020. Owners across all markets are…
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An Owner’s Perspective: New Procurement Process for the AEC Industry
In the wake of COVID-19, the AEC industry can expect major shifts in how Owners are approaching the procurement process.…
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SmartWin Q&A: Don’t Lose it in the [Virtual] Interview
As face-to-face interaction comes to a halt due to the COVID-19 pandemic, both public and private owners are transitioning their…
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Extraordinary Times, Extraordinary Trends: Digital trends as a result of COVID-19
The profound impact of COVID-19 is felt in nearly every aspect of our lives. With millions of people under stay-at-home…
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Remote Interview/Presentation Best Practices
With the rise of virtual meetings and virtual interviews, we have put together a list of best practices to help…
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Changing the Internal Marketing Mindset: Reactive Vs. Proactive AEC Marketing
As the current climate continues to evolve, businesses across every industry can see the lasting effects COVID-19 will have. In…
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