Strategic Insight

Plans of action, master ideas, and leadership pieces

State Representative Earl Ehrhart Discusses Braves Move With Smartegies

Smartegies Director of Operations Katie Cash sat down this week with Earl Ehrhart, Georgia State Representative and partner in the…

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Resolve to Be Social

Soon everyone in the building industry will understand the game-changing power of social media marketing. Those who don’t will be…

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social media on pegboard

Social Media: You’re Doing It Wrong

There seems to be two schools of thought when it comes to Social Media within the business world.  Some companies…

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Are Marketing Agencies Useful to AEC Firms? A Marketing Coordinator Changes Her Opinion to Yes!

As a veteran AEC Marketing Coordinator, I held a jaded view of outside AEC marketing agencies. Translating the AEC industry…

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3 Resolutions for a New Year’s Marketing Recharge

There’s something about the beginning of a new year that makes us all want to do better. Whether it’s fighting…

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Hitting the Reset Button on Your Social Media Strategy

By: Judy Sparks I love January.  For me, I find it to be the most invigorating month of the year. …

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