Winning Institutional and Public Sector Work in Georgia
AEC firms in Georgia are aware of the competitive nature that comes when seeking institutional and public sector work. Between Atlanta Public Schools (APS), Georgia Tech, and the Georgia State Finance and Investing Commission (GSFIC), $1.5B is being put into design and construction procurement each year. Judy Sparks and Katie Cash of Smartegies spoke with…Read More
Conducting an Internal Marketing Audit
Is your marketing department set up for success? Conducting an internal marketing audit will ensure your marketing department is in the best position possible to support your business goals. For more information, download our comprehensive Internal Audit Checklist below.Read More
Architects, Engineers and Contractors – What do Owners Really Think About Your Sales & Marketing Efforts?
We asked them – and they told us! If you are a Principal of a professional service firm or construction company, chances are you didn’t go to college to be a sales person. Yet, you find yourself spending a lot of time and money trying to sell your next project. And, you have learned what…Read More
Who Are the Brand Ambassadors in the AEC Industry? Your Employees!
Firms will develop a strong brand promise, corporate mission and unique value proposition, but often fail to market the message internally. Training employees will help them understand how the firm should be perceived and experienced in the marketplace. The more they know, the more your team will be prepared for challenging situations and be on the look-out for…Read More
7 Branding Steps for Architecture, Engineering & Construction Firms
If your competition understands branding and you don’t, then you are probably losing market share and revenue! Many Architects, Engineers, and Construction (AEC) firms are lean and mean, requiring them to keep overhead costs at a minimum in order to survive. However, the firms who have taken the time to establish a brand presence are now the ones…Read More
5 Essential Brand Elements for any AEC Firm
The AEC industry is a highly competitive space where differentiation can make the difference between winning multi-million dollar projects or missing the invitation to bid. In a world where competition is fierce, companies with a strong brand identity are rising above the crowd. For years, branding was placed as a low priority due to the…Read More
Is Your Website Built for Accessibility?
Companies around the country are facing lawsuits and demand letters alleging that their websites are not “accessible” for disabled individuals. Generally, Title III of the Americans with Disabilities Act requires places that are open to the public to not discriminate against individuals due to their disability or otherwise deny them “the full and equal enjoyment…Read More
Stagnant Revenue Growth? It May be Time to Rebrand.
The brand of your business is more important than simply looking good; it is about keeping your revenues and bottom line on pace with the top performers in the AEC marketplace. If you have not taken time to update your website, marketing collateral or brand messaging, chances are you could be leaving valuable business opportunities…Read More
Accelerate Your Revenue Growth with Content Marketing
98% of B2B Marketers share that Content Marketing has become the core of their marketing strategy. [i] For the AEC industry, however, many organizations have continued to focus their marketing efforts on informative brochures, referrals from satisfied clients, and attendance at large networking conferences. Although these strategies have generated results, they can be costly, time…Read More
Writing All of Your Content with SO WHAT in Mind
In the AEC industry, we execute impressive projects. It is natural to want to share our past successes with potential clients and use those accomplishments as the focal point in our marketing. All of that is fine if that information helps the prospect make their final decision. Remember our blog post about the Buyer’s Journey?…Read More