The Rise of Video Marketing in AEC: What You Need to Know
Video marketing isn’t new, but in the AEC industry, it’s finally having its moment. More firms are realizing that video is no longer a nice-to-have. It’s now an essential part of your marketing strategy, helping you win work, recruit talent, and communicate complex ideas in a clear, engaging format. Whether you’re an architect showing design […]
7 Ways to Build a Healthy Company Culture
At Smartegies, we believe culture is brand and brand is culture. In the AEC industry, your people don’t just design projects, they deliver your brand promise every day. That’s why a healthy culture isn’t just an HR initiative: it’s a marketing and growth strategy. Here are seven brand-driven ways to shape a culture that attracts […]
You Just Needed to Follow the Directions
Why AEC Firms Overcomplicate Marketing and What Happens When You Finally Trust the Strategy In the AEC industry, we’re wired to solve complex problems. That’s the nature of design and construction. But that same strength can create blind spots when it comes to marketing. We see it all the time: Firms want results but resist […]
Repetition Builds Reputation: How Consistency Fuels Brand Awareness in AEC
In the AEC industry, the firms that win work aren’t always the biggest or the most innovative. They’re the ones who show up consistently with a clear message, recognizable brand, and steady presence in the right places. Repetition builds reputation. And in a business built on relationships and trust, reputation is currency. The Problem: Sporadic […]
Writing Content That Answers “So What?” in AEC Marketing
How to Create Content Your Clients Actually Care About In AEC marketing, it’s easy to default to what we think is impressive, like project awards, technical capabilities, or photos of that recently completed facility. But the real question your audience is asking isn’t “How big is your portfolio?” It’s “So what? Why should this matter […]
AEC Marketing Trends to Watch Out For
As the AEC industry evolves, business owners must improve their strategies and tactics to stay ahead of the competition. The first step to beating competitors is to stay up-to-date with the latest marketing trends. Read on to learn more about the top AEC marketing trends to watch out for in subsequent years. The Rise […]
COVID-19 and the Shifting Economy: How to Adapt through Digitization and Technology
It’s been several months since COVID-19 disrupted our daily lives, and we are just now beginning to see its economic impacts. While much about the future is still unknown, it is clear that many of the Coronavirus’ effects on the way we do business are here to stay. We sat down with Chief Economist Evelina […]
SmartWin Q&A: Don’t Lose it in the [Virtual] Interview
As face-to-face interaction comes to a halt due to the COVID-19 pandemic, both public and private owners are transitioning their AEC procurement processes online. Smartegies answered questions asked from top AEC firm executives to understand the challenges they face when converting traditional, in-person presentations to the virtual interview environment. Below are answers to some of […]
Extraordinary Times, Extraordinary Trends: Digital trends as a result of COVID-19
The profound impact of COVID-19 is felt in nearly every aspect of our lives. With millions of people under stay-at-home orders, many are turning to connected devices to cope with life under lockdown. This seismic shift in behavior is most evident when looking at digital trends over the past few months. A Transformation to the […]
Changing the Internal Marketing Mindset: Reactive Vs. Proactive AEC Marketing
As the current climate continues to evolve, businesses across every industry can see the lasting effects COVID-19 will have. In the AEC industry, there are many uncertainties when it comes to project schedules, budget reallocation, bid opportunities, and market stability. It has forced AEC firm leaders to ask themselves, “How do I keep my business […]