AEC Marketing Trends to Watch Out For
As the AEC industry evolves, business owners must improve their strategies and tactics to stay ahead of the competition. The first step to beating competitors is to stay up-to-date with the latest marketing trends. Read on to learn more about the top AEC marketing trends to watch out for in subsequent years.
The Rise of Virtual Reality
Among the exciting and game-changing marketing trends to emerge in recent years is the rise of virtual reality. This technology will change the way customers experience everything from product demonstrations to architectural walk-throughs.
AEC businesses that harness the power of virtual reality will have a significant advantage over their competitors. Not only will they be able to provide potential clients with an immersive experience that is unlike anything else on the market, but also, the businesses will be able to generate a lot of buzz and excitement around their brand.
The Growth of Social Media Marketing
Social media marketing is no longer a new trend — it’s here to stay. Unfortunately, companies that have yet to utilize social media platforms such as Facebook, Twitter, and LinkedIn are missing out on a huge opportunity to connect with potential clients and customers.
You can use social media to create a robust online presence for your AEC business. Make sure to post engaging content that will capture the attention of your target audience. Moreover, you may share valuable information about your AEC business and services. Share blog posts, infographics, case studies, and other content that will educate your audience about what you do.
Social media platforms are an excellent opportunity to create a community around your AEC business. Respond to your followers’ comments and questions to make them feel you value and appreciate them.
The Emergence of Chatbots
Chatbots are computer programs that simulate human conversation. The bots are common on websites and messenger apps to provide customer support or answer frequently asked questions.
Thanks to advances in artificial intelligence, chatbots can now understand and respond to more complex questions and queries.
AEC businesses that use chatbots will be able to provide potential clients with a quick and easy way to get answers to their questions. This step will help create a better overall user experience and lead to more sales and conversions.
You can leverage chatbots to automate repetitive tasks and free up time for your team to focus on more strategic tasks. Additionally, chatbots can help you gather data about your customers and their needs, which can improve your marketing strategy.
The Increase in Video Marketing
Thanks to the popularity of platforms such as YouTube and Facebook, more people are watching online videos. And AEC businesses can leverage video marketing in numerous ways.
For example, you can create explainer videos that give potential clients an overview of what your company does, and how it can benefit them. You may also create project highlight reel videos that showcase the work you’ve done for past clients. These videos are an excellent way to build trust and credibility with potential clients.
Now that you know a little more about these AEC marketing trends, you are in a better position to compete in today’s market.