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Marketing Strategy

Account Based Marketing for Design and Construction Firms

AEC Marketing | Account Based Marketing for Design and Construction Firms

JLL is a global Fortune 500 design and construction firm that offers facilities management, transaction administration, and consulting. Katie Fisher, Sr. Director of Field Marketing, works on the corporate solutions team, responsible for the retention of major accounts, and the growth and scaling of accounts into larger enterprise accounts. In JLL’s AEC marketing strategy, ABM…

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