AEC Marketing Trends to Watch Out For
As the AEC industry evolves, business owners must improve their strategies and tactics to stay ahead of the competition. The first step to beating competitors is to stay up-to-date with […]
COVID-19 and the Shifting Economy: How to Adapt through Digitization and Technology
It’s been several months since COVID-19 disrupted our daily lives, and we are just now beginning to see its economic impacts. While much about the future is still unknown, it […]
SmartWin Q&A: Don’t Lose it in the [Virtual] Interview
As face-to-face interaction comes to a halt due to the COVID-19 pandemic, both public and private owners are transitioning their AEC procurement processes online. Smartegies answered questions asked from top […]
Extraordinary Times, Extraordinary Trends: Digital trends as a result of COVID-19
The profound impact of COVID-19 is felt in nearly every aspect of our lives. With millions of people under stay-at-home orders, many are turning to connected devices to cope with […]
Changing the Internal Marketing Mindset: Reactive Vs. Proactive AEC Marketing
As the current climate continues to evolve, businesses across every industry can see the lasting effects COVID-19 will have. In the AEC industry, there are many uncertainties when it comes […]
Building a Marketing Team
After graduating from college, Whitney Thrower fell into the AEC industry as a marketing assistant and spent twelve years climbing the ranks to become a Director of Marketing and Corporate […]
Account Based Marketing for Design and Construction Firms
JLL is a global Fortune 500 design and construction firm that offers facilities management, transaction administration, and consulting. Katie Fisher, Sr. Director of Field Marketing, works on the corporate solutions […]
Conducting an Internal Marketing Audit
Is your marketing department set up for success? Conducting an internal marketing audit will ensure your marketing department is in the best position possible to support your business goals. For […]
The Emotional Side of Sales and Marketing
Brent Darnell is an international, best-selling author and the authority on emotional intelligence in the design and construction industry. He works with typical alpha males in this space to help […]
The Missing Link in Your AEC Marketing Plan
The Missing Link in Your AEC Marketing Plan Brenda Christman is the SVP of Marketing and Communications for Hunt Companies, a global enterprise and holding company that invests in business […]
