As face-to-face interaction comes to a halt due to the COVID-19 pandemic, both public and private owners are transitioning their AEC procurement processes online. Smartegies answered questions asked from top AEC firm executives to understand the challenges they face when converting traditional, in-person presentations to the virtual interview environment. Below are answers to some of…

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After graduating from college, Whitney Thrower fell into the AEC industry as a marketing assistant and spent twelve years climbing the ranks to become a Director of Marketing and Corporate Communications. She held a director title with three nationally-recognized top 100 design and construction firms in the Southeast but eventually found herself wanting to give…

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Is your marketing department set up for success? Conducting an internal marketing audit will ensure your marketing department is in the best position possible to support your business goals. For more information, download our comprehensive Internal Audit Checklist below.  

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AEC Marketing | The Emotional Side of Sales and Marketing

Brent Darnell is an international, best-selling author and the authority on emotional intelligence in the design and construction industry. He works with typical alpha males in this space to help them develop vital people skills while shaping them into service-focused leaders. Emotional intelligence plays a significant role in today’s sales and marketing world, so Darnell…

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The Missing Link in Your AEC Marketing Plan Brenda Christman is the SVP of Marketing and Communications for Hunt Companies, a global enterprise and holding company that invests in business in the real estate and infrastructure market. Their umbrella of companies and affiliates employs over six thousand with household brands like Pinnacle and Amber Infrastructure.…

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How to Win Business From the State When it comes to state projects, it seems as though any and all AEC firms are all looking to get a piece of the pie. But getting that piece of the pie can seem daunting if you are new to Georgia’s procurement process or just new to the…

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