Marketing
COVID-19 and the Shifting Economy: How to Adapt through Digitization and Technology
It’s been several months since COVID-19 disrupted our daily lives, and we are just now beginning to see its economic impacts. While much about the future is still unknown, it is clear that many of the Coronavirus’ effects on the way we do business are here to stay. We sat down with Chief Economist Evelina…
Read MoreSmartWin Q&A: Don’t Lose it in the [Virtual] Interview
As face-to-face interaction comes to a halt due to the COVID-19 pandemic, both public and private owners are transitioning their AEC procurement processes online. Smartegies answered questions asked from top AEC firm executives to understand the challenges they face when converting traditional, in-person presentations to the virtual interview environment. Below are answers to some of…
Read MoreExtraordinary Times, Extraordinary Trends: Digital trends as a result of COVID-19
The profound impact of COVID-19 is felt in nearly every aspect of our lives. With millions of people under stay-at-home orders, many are turning to connected devices to cope with life under lockdown. This seismic shift in behavior is most evident when looking at digital trends over the past few months. A Transformation to the…
Read MoreChanging the Internal Marketing Mindset: Reactive Vs. Proactive AEC Marketing
As the current climate continues to evolve, businesses across every industry can see the lasting effects COVID-19 will have. In the AEC industry, there are many uncertainties when it comes to project schedules, budget reallocation, bid opportunities, and market stability. It has forced AEC firm leaders to ask themselves, “How do I keep my business…
Read MoreBuilding a Marketing Team
After graduating from college, Whitney Thrower fell into the AEC industry as a marketing assistant and spent twelve years climbing the ranks to become a Director of Marketing and Corporate Communications. She held a director title with three nationally-recognized top 100 design and construction firms in the Southeast but eventually found herself wanting to give…
Read MoreConducting an Internal Marketing Audit
Is your marketing department set up for success? Conducting an internal marketing audit will ensure your marketing department is in the best position possible to support your business goals. For more information, download our comprehensive Internal Audit Checklist below.
Read MoreThe Emotional Side of Sales and Marketing
Brent Darnell is an international, best-selling author and the authority on emotional intelligence in the design and construction industry. He works with typical alpha males in this space to help them develop vital people skills while shaping them into service-focused leaders. Emotional intelligence plays a significant role in today’s sales and marketing world, so Darnell…
Read MoreArchitects, Engineers and Contractors – What do Owners Really Think About Your Sales & Marketing Efforts?
We asked them – and they told us! If you are a Principal of a professional service firm or construction company, chances are you didn’t go to college to be a sales person. Yet, you find yourself spending a lot of time and money trying to sell your next project. And, you have learned what…
Read MoreThe Missing Link in Your AEC Marketing Plan
The Missing Link in Your AEC Marketing Plan Brenda Christman is the SVP of Marketing and Communications for Hunt Companies, a global enterprise and holding company that invests in business in the real estate and infrastructure market. Their umbrella of companies and affiliates employs over six thousand with household brands like Pinnacle and Amber Infrastructure.…
Read MoreHow to Win Business From the State
How to Win Business From the State When it comes to state projects, it seems as though any and all AEC firms are all looking to get a piece of the pie. But getting that piece of the pie can seem daunting if you are new to Georgia’s procurement process or just new to the…
Read More