How to Win Business From the State
How to Win Business From the State When it comes to state projects, it seems as though any and all AEC firms are all looking to get a piece of […]
Sales, Marketing, and Business Development – What’s the Difference?
Sales, marketing, and business development are terms used in a seemingly interchangeable fashion throughout the AEC industry. But, as you build your company project by project, these three processes play […]
Picking Up the Slack: AEC Marketing as a Company-Wide Effort
Morrison Hershfield is one of North America’s leading, multidisciplinary engineering firms, where Scott Steiding serves as a Vice President and oversees sales and marketing operations for the firm. Unlike many […]
Don’t Lose it in the Interview!
We hear it all the time: firms make the shortlist and approach the interview with the mindset that it’s “ours to lose.” But what does it take to prepare a […]
9 Recommended Presentation Strategies in AEC
At Smartegies, we have found that teams can make it or break it in an interview. Many times, one team goes into the interview with a leading score and another […]
Innovation to Reach Your Audience
When in a competitive market, it is essential to find innovative ways to reach your audience. Staying ahead of the trends makes the difference; doing things “the way they’ve always […]
Who Are the Brand Ambassadors in the AEC Industry? Your Employees!
Firms will develop a strong brand promise, corporate mission and unique value proposition, but often fail to market the message internally. Training employees will help them understand how the firm should […]
7 Branding Steps for Architecture, Engineering & Construction Firms
If your competition understands branding and you don’t, then you are probably losing market share and revenue! Many Architects, Engineers, and Construction (AEC) firms are lean and mean, requiring them to keep overhead […]
5 Essential Brand Elements for any AEC Firm
The AEC industry is a highly competitive space where differentiation can make the difference between winning multi-million dollar projects or missing the invitation to bid. In a world where competition […]
Is Your Website Built for Accessibility?
Companies around the country are facing lawsuits and demand letters alleging that their websites are not “accessible” for disabled individuals. Generally, Title III of the Americans with Disabilities Act requires […]
