Are Marketing Agencies Useful to AEC Firms? A Marketing Coordinator Changes Her Opinion to Yes!
As a veteran AEC Marketing Coordinator, I held a jaded view of outside AEC marketing agencies. Translating the AEC industry to traditional ad, public relations and branding agencies is difficult and costly. My one successful experience with an outside agency has been vastly outnumbered by deep frustrations and contract terminations. So, when the opportunity for […]
3 Resolutions for a New Year’s Marketing Recharge
There’s something about the beginning of a new year that makes us all want to do better. Whether it’s fighting the crowds at the gym with the other one-month wonders, or actually getting the decorations down before February; this is a time of resolutions. This year, Smartegies proposes that you resolve to re-charge your brand […]
Hitting the Reset Button on Your Social Media Strategy
By: Judy Sparks I love January. For me, I find it to be the most invigorating month of the year. December–actually, all of Q4–seems to suck the life out me, but something happens that last week of the year between Christmas and January 1. It’s like someone pressed the reset button. January is the month […]