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The New Google Business Profile
Have you heard? Google Business Profile (GBP), formerly known as Google My Business (GMB) is now retired. The tech powerhouse announced that Google Search and Maps will be the new…
Read MoreThe Art of Negotiation: The Importance of Empathy, Active Listening, and Communication in Marketing’s Greatest Equalizer
Empathy and negotiations don’t seem to go hand in hand. Negotiations tend to be viewed by many as zero-sum, adversarial conflicts, especially in business. Negotiators, however, have many tools at…
Read MoreIntroverted Selling: The Principle of Trust in the AEC Industry
In every major industry, there are preconceived notions of who can and can’t succeed in sales. The AEC industry is no different. The stereotype of a typical salesperson is an…
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