How to Build a Data-Driven Growth System for AEC Firms with ProjectMark’s COO, Noel Brady
If your firm is still waiting for the RFP to show up before getting serious about winning the work, you are already behind. Katie Cash chats with Noel Brady, Co-Founder and COO of ProjectMark, the CRM built specifically for the architecture, engineering, and construction industry. They talk about what it actually takes to build a […]
Inside The Modern AEC Marketer with Judy Sparks
The old AEC marketing playbook is no longer enough, and as the AEC truth teller, Judy Sparks is here to say what the industry has been too polite to admit out loud… the way you’ve always done it is quietly costing you work. Judy Sparks, Founder and CEO of Smartegies and Amazon bestselling author […]
Why Podcasting Belongs in Your AEC Marketing Plan with Tom Schwab
Podcasting may be the most underutilized business development tool in the AEC industry right now. Tom Schwab, CEO and Founder of Interview Valet, is joining Katie Cash to explain why they believe podcast marketing deserves a real seat at the table in every AEC firm’s growth strategy. Podcasting goes far beyond content creation; it’s […]
Inside Gensler Atlanta: Leadership, Culture, and the Future of AEC
Good leadership in architecture has never been just about knowing how to design a building. Tory Winn, Principal and Co-Managing Director of Gensler’s Atlanta office, has thought a lot about what it actually takes to lead well in this industry, and it comes down to people. How you build a team, how you show up […]
Why Process Discipline is the Hidden Advantage in Engineering Firms
Great engineering firms do not scale on talent alone. They scale on repeatable systems and a culture of accountability. Suzie Engel, PE, President and Owner of Motz Engineering, shares how she transformed her firm by building a process-driven culture that improves communication, protects quality, and creates better client experiences. By implementing structured systems, data tracking, […]
Aligning Executive Vision with Brand Strategy with Brasfield & Gorrie’s Emily Cannon
Brand is no longer a support function in AEC. It is a strategic lever that shapes perception, culture, recruitment, and long-term growth. Katie Cash sits down with Emily Cannon, Vice President of Brand Strategy at Brasfield & Gorrie, to discuss what it really means to elevate the brand to the executive table. From aligning regional […]
AEC Branding After a Merger or Acquisition, with Donya Edler
During the episode, Donya talks to hosts Katie Cash and Judy Sparks about the critical period following the announcement of a merger or acquisition. She also shares powerful strategies for addressing employee concerns and building a new company culture for the resulting organization. Honesty, authenticity, and openness are the keys to smoothing the process in […]